Guild Esports PLC Launch of Guild Studios (0431R)
February 27 2023 - 2:00AM
UK Regulatory
TIDMGILD
RNS Number : 0431R
Guild Esports PLC
27 February 2023
Press release
27 February 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Launch of 'Guild Studios' in-house production and creative
agency
First contracts signed with major brands including Samsung
Mobile
Guild Esports PLC (LSE: GILD), a global teams organisation and
lifestyle brand, is pleased to announce the launch of Guild
Studios, the Company's new production and creative division that
provides bespoke campaign-led solutions for brands and media owners
looking to connect with esports, gaming, Gen-Z and Gen-Alpha
audiences.
The launch of Guild Studios represents a new revenue stream for
the Company and launches with secured campaigns and projects with
brands including Samsung Mobile, that have generated a combined
six-figure revenue for the Company.
Guild Studios enables the Company to sell end-to-end creative
services, production and consultation in esports marketing directly
to brands, agencies and media owners. It will sign client mandates
for work on individual campaigns, independent from the selling of
branding rights to Guild assets or IP. The Company considers that
its leading physical facility in Shoreditch, in-house production
and creative teams and connection to the UK gaming community
through the Guild Academy, Guild College and Guild Pro Teams means
that it is uniquely positioned to become the premier agency to
consult and execute gaming and esports briefs for brands.
Guild Studios' work will span strategy consultation and campaign
delivery across engaging online and video content, social media,
live esports events and in-game advertising.
Esports is continuing to grow at an exponential rate worldwide.
As it engages more consumers, its popularity is driving more
commercial value for brands. Guild Studios' campaigns are intended
to reach younger audiences more effectively than traditional
advertising. Gen-Z and Gen-Alpha consumers are increasingly
engaging with gaming IP outside of playing video games; 53% of the
time Gen-Z consumers spend engaging with gaming IP is in other ways
than playing, such as watching tournaments or content creators
(source: NewZoo, 2023). 94% of Gen-Alpha consider themselves game
enthusiasts, and gaming is their primary source of entertainment
(source: NewZoo, 2022).
First contracts signed
Since its soft launch in January 2023, Guild Studios has secured
client mandates with brands including Samsung Mobile.
Guild Studios partnered with Samsung to support the launch of
the Samsung Galaxy S23 at Westfield White City ("Galaxy S23") on 16
and 17 February 2023, where Guild created an influencer talent led
event, followed by a 'Roll-Up' Mobile Esports day on 25 February to
demonstrate the gaming performance of the Galaxy S23.
This is the third time Guild has partnered with Samsung; Samsung
Display has been Guild's Official Display partner since June 2021
and Samsung TV/AV division has been Guild's Official TV partner for
the UK and Ireland since June 2022.
Jasmine Skee, CEO of Guild Esports, commented : "Creating new
revenue streams and generating value for investors are the
Company's key objectives for 2023. Guild Studios enables us to
monetise our vast in-house expertise in esports by supporting brand
owners and sponsors with innovative campaigns, branded content and
advertising to a range of companies looking to grow their
engagement.
"We were delighted to work with Samsung for the launch of the
new Galaxy S23. It is the third time they have partnered with us
since becoming a major sponsor in June 2021, highlighting the
strength of our value proposition and ability to engage with
otherwise hard-to-reach Gen-Z and Gen-Alpha consumers."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
Neil Thapar
Investor Relations
+44 7876 455 323
-------------------------
Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
-------------------------
Tancredi Intelligent Communication
Media Relations
-------------------------
Helen Humphrey
Charlie Hobbs + 44 7449 226 720
Maddy Newman +44 7897 557 112
guild@tancredigroup.com +44 7380 127 135
-------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
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END
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