TIDMDIGI TIDMLLOY 
 
RNS Number : 3772C 
Digital Marketing Group PLC 
11 November 2009 
 

Digital Marketing Group 
Notification of Major Interest in Shares 
 
 
11 November 2009 
 
 
+------------------------------------------------------------------------------+ 
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES                               | 
+------------------------------------------------------------------------------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| 1. Identity of the issuer or the          | Digital Marketing Group plc       | 
| underlying issuer of existing shares to   |                                   | 
| which voting rights are attached:         |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
 
+-------------------+---------------------------------------------------+--------+ 
| 2 Reason for the notification (please tick the appropriate box or boxes):      | 
+--------------------------------------------------------------------------------+ 
| An acquisition or disposal of voting rights                           |   X    | 
+-----------------------------------------------------------------------+--------+ 
| An acquisition or disposal of qualifying financial instruments which  |        | 
| may result in the acquisition of shares already issued to which       |        | 
| voting rights are attached                                            |        | 
+-----------------------------------------------------------------------+--------+ 
| An acquisition or disposal of instruments with similar economic       |        | 
| effect to qualifying financial instruments                            |        | 
+-----------------------------------------------------------------------+--------+ 
| An event changing the breakdown of voting rights                      |        | 
+-----------------------------------------------------------------------+--------+ 
| Other (please     | Disclosure of holdings follows the sale of        |   X    | 
| specify):         | Insight Investment Management Limited on 2        |        | 
|                   | November 2009. This notification supersedes any   |        | 
|                   | notifications previously issued by Lloyds Banking |        | 
|                   | Group plc.                                        |        | 
+-------------------+---------------------------------------------------+--------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| 3. Full name of person(s) subject to      | Lloyds Banking Group plc          | 
| the notification obligation:              |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 4. Full name of shareholder(s) (if        | See Section 9.                    | 
| different from 3.):                       |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 5. Date of the transaction and date       | 02 November 2009                  | 
| on which the threshold is crossed         |                                   | 
| or reached:                               |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 6. Date on which issuer notified:         | 04 November 2009                  | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 7. Threshold(s) that is/are crossed       | N/A - direct/indirect holdings    | 
| or reached:                               | remains above 6%                  | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
+--------------+-------------+-----------+-------------+-----------+-----------+----------+----------+ 
| 8. Notified details:                                                                               | 
+----------------------------------------------------------------------------------------------------+ 
| A: Voting rights attached to shares                                                                | 
|                                                                                                    | 
+----------------------------------------------------------------------------------------------------+ 
| Class/type   | Situation previous      | Resulting situation after the triggering                  | 
| of           | to the triggering       | transaction                                               | 
| shares       | transaction             |                                                           | 
| if possible  |                         |                                                           | 
| using        |                         |                                                           | 
| the ISIN     |                         |                                                           | 
| CODE         |                         |                                                           | 
+              +-------------------------+-----------------------------------------------------------+ 
|              | Number      | Number    | Number      | Number of voting      | % of voting         | 
|              | of          | of        | of          | rights                | rights              | 
|              | Shares      | Voting    | shares      |                       |                     | 
|              |             | Rights    |             |                       |                     | 
+              +             +           +-------------+-----------------------+---------------------+ 
|              |             |           | Direct      | Direct    | Indirect  | Direct   | Indirect | 
+--------------+-------------+-----------+-------------+-----------+-----------+----------+----------+ 
| Ord          | 4,064,265   | 4,064,265 | 2,502,072   | 2,502,072 | 1,562,197 | 3.713%   | 2.318%   | 
| 5p Shares    |             |           |             |           |           |          |          | 
+--------------+             +           +             +           +           +          +          + 
| GB00B1FPT107 |             |           |             |           |           |          |          | 
+--------------+-------------+-----------+-------------+-----------+-----------+----------+----------+ 
 
 
+------------------+------------+----------------+------------------+--------------+ 
| B: Qualifying Financial Instruments                                              | 
+----------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                             | 
|                                                                                  | 
+----------------------------------------------------------------------------------+ 
| Type of          | Expiration | Exercise/      | Number of voting | % of voting  | 
| financial        | date       | Conversion     | rights that may  | rights       | 
| instrument       |            | Period         | be               |              | 
|                  |            |                | acquired if the  |              | 
|                  |            |                | instrument is    |              | 
|                  |            |                | exercised/       |              | 
|                  |            |                | converted.       |              | 
|                  |            |                |                  |              | 
+------------------+------------+----------------+------------------+--------------+ 
|                  |            |                |                  |              | 
+------------------+------------+----------------+------------------+--------------+ 
 
 
+---------------+----------+------------+------------+----------------+---------------+---------+ 
| C: Financial Instruments with similar economic effect to Qualifying Financial                 | 
| Instruments                                                                                   | 
+-----------------------------------------------------------------------------------------------+ 
| Resulting situation after the triggering transaction                                          | 
|                                                                                               | 
+-----------------------------------------------------------------------------------------------+ 
| Type of       | Exercise | Expiration | Exercise/  | Number of      | % of voting             | 
| financial     |          |            | Conversion | voting         | rights                  | 
| instrument    | price    | date       |            | rights         |                         | 
|               |          |            | period     | instrument     |                         | 
|               |          |            |            | refers to      |                         | 
+---------------+----------+------------+------------+----------------+-------------------------+ 
|               |          |            |            |                |    Nominal    |  Delta  | 
|               |          |            |            |                |               |         | 
+               +          +            +            +                +---------------+---------+ 
|               |          |            |            |                |               |         | 
+---------------+----------+------------+------------+----------------+---------------+---------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| Total (A+B+C)                                                                 | 
|                                                                               | 
+-------------------------------------------------------------------------------+ 
| Number of voting rights                   | Percentage of voting rights       | 
+-------------------------------------------+-----------------------------------+ 
| 4,064,269                                 | 6.032%                            | 
+-------------------------------------------+-----------------------------------+ 
 
 
+----------------------------------------------------------------------------------------+ 
| 9. Chain of controlled undertakings through which the voting rights and/or the         | 
| financial instruments are effectively held, if applicable:                             | 
+----------------------------------------------------------------------------------------+ 
| 3,698,907 shares (5.490%) are under the control of Scottish Widows Investment          | 
| Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group Ltd, a wholly      | 
| owned subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking   | 
| Group plc (Direct/Indirect Interests).                                                 | 
| Within these holdings,2,123,612 shares (3.152%) are managed on behalf of Clerical      | 
| Medical Managed Funds Limited, a wholly owned subsidary of Clerical Medical Investment | 
| Group Limited, a wholly owned subsidiary of HBOS Financial Services Limited, a wholly  | 
| owned subsidiary of HBOS Insurance & Investment Group Limited a wholly owned           | 
| subsidiary of HBOS plc, a wholly owned subsidiary of Lloyds Banking Group plc, and are | 
| therefore disclosed as an overall Direct Interest.                                     | 
+----------------------------------------------------------------------------------------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| Proxy Voting:                                                                 | 
|                                                                               | 
+-------------------------------------------------------------------------------+ 
| 10. Name of the proxy holder:             | N/A                               | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 11. Number of voting rights proxy holder  | N/A                               | 
| will cease to hold:                       |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 12. Date on which proxy holder will cease | N/A                               | 
| to hold voting rights:                    |                                   | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
 
+-------------------------------------------+-----------------------------------+ 
| 13. Additional information:               | Notification using the Total      | 
|                                           | Voting Rights figure              | 
|                                           | of 67,378,520                     | 
+-------------------------------------------+-----------------------------------+ 
| 14. Contact name:                         | Matthew Wilson                    | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
| 15. Contact telephone number:             | 0113 236 7729                     | 
|                                           |                                   | 
+-------------------------------------------+-----------------------------------+ 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLUASBRKORAAAA 
 

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