NEW YORK, Dec. 10, 2020 /PRNewswire/ -- 2020 has been
a year defined by firsts – firsts that disrupted our way of life
and tested us, but also strengthened us, and propelled us forward
towards a more equitable future. Perhaps the biggest firsts of all
this year, were firsts for women. As 2021 approaches, we reflect on
those major milestones, like the first statue of real women
installed in New York City's
Central Park, the first woman to be named CEO of a major U.S.
banking institution, and of course, the first female Vice
President-elect in our country's 244-year history. Against odds,
bold, brave women have broken, and continue to break, barriers that
never should have existed in the first place.
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Today on Human Rights Day, a day that observes the fundamental
rights everyone is entitled to as a human being, Jane Walker– a
symbol of the Johnnie Walker brand's commitment to progress in
gender equality – proudly introduces its 'First Women' campaign to
celebrate these boundary breaking moments, and to inspire and
enable others on the road to a monumental first. The campaign has
launched with an Open Letter in The New
York Times, The Wall Street Journal, and The
Washington Post penned and signed by a network of remarkable
women who have blazed trails in culture.
The letter acknowledges ambitions for women in 2021 and beyond,
and reflects our support of constitutional equality in
collaboration with the ERA Coalition and its Fund for Women's
Equality. It aims to empower women to draw strength from the
unflinchingly fearless leaders who came before them and to
relentlessly persevere towards progress, noting, "they didn't just
open the door, they ripped the door off its hinges so it couldn't
be closed again." The Jane Walker network of 'First Women'
includes:
- Billie Jean King
- Elaine Welteroth
- Elizabeth Banks
- Halle Berry
- Katie Couric
- Katie Sowers
- Lilly Singh
- Lucy Liu
- Rita Moreno
- Salt-N-Pepa
As part of the First Women campaign, Jane Walker has partnered
with women-owned business funding
marketplace IFundWomen to help create more
opportunities for women to achieve their goals. The partnership
will provide grant funding to businesses identified in
collaboration with the network of powerful women icons, supporting
those on their journey towards a monumental first. More details can
be found at ifundwomen.com/janewalker.
"Marking and championing moments of progress for women is such
an important part of pushing forward towards gender equality,"
commented Sophie Kelly, Senior Vice
President of Whiskies at Diageo North America. "This year, we
celebrated the anniversary of women's right to vote and honored
those who fought for us to have a voice, so it's critical that we
continue to stand with and support women. We hope our First Women
program can be a spark that helps inspire more firsts,
seconds, and thirds for women ahead."
Since launching in 2018, the Jane Walker platform has supported
the work of Monumental Women to bring the first statue of real
female figures to NYC's Central Park, celebrated women's marches
around the country with a "Signs of Progress" exhibit, supported
Equal Pay during the Women's World Cup, and launched a business
coalition in support of the Equal Rights Amendment with the ERA
Coalition. The brand will be re-releasing its Jane Walker by
Johnnie Walker whisky – a blend created by Master Blender Emma
Walker for everyone of legal drinking age to enjoy responsibly – in
the coming year.
For more information on the Jane Walker First Women campaign,
please visit JohnnieWalker.com, and follow @JohnnieWalkerUS on
Facebook, Twitter, and Instagram with the hashtag #FIRSTWOMEN.
US PR CONTACTS:
HUNTER
whisky@hunterpr.com
212-679-6600
About Johnnie Walker
Johnnie Walker is the world's
number one Scotch Whisky brand, enjoyed by people in over 180
countries around the world. Since the time of its founder,
John Walker, those who blend its
whiskies have pursued flavour and quality above else.
Six generations of skilled Master Blenders have pioneered and
crafted bold new flavours that have transformed a small Scottish
grocery store business, founded in 1820, into an international
whisky business selling stylish, authentic, and iconic blends.
Today's range of award-winning whiskies includes Johnnie Walker
Red Label, Black Label, Double Black, Green Label, Gold Label
Reserve, Aged 18 Years and Blue Label. Together they account for
nearly 19 million cases sold annually (IWSR, 2019), making Johnnie
Walker the most popular Scotch Whisky brand in the world.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter and Instagram for news and information
about Diageo North America: @Diageo_NA.
Celebrating life, every day, everywhere.
Follow us on Instagram, LinkedIn, Twitter, and Facebook
@IFundWomen, or visit us at www.ifundwomen.com.
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SOURCE Johnnie Walker