CLTV Cellcast Plc

RNS Number:8307K
Cellcast plc
20 October 2006


Press Release                                                  20 October 2006



                                  Cellcast plc



                         ("Cellcast" or "the Company")



                             Appointment of Adviser



Cellcast Plc (AIM:CLTV), the global interactive digital broadcaster, is pleased
to announce that HB Corporate, a division of Hoodless Brennan Plc, has been
appointed as the Company's Nominated Adviser and Broker with immediate effect.



                                    - Ends -



For further information:

Cellcast plc
Andrew Wilson, CEO                                     Tel: +44 (0) 20 7190 0300
andrew@cellcast.tv                                              www.cellcast.com


HB Corporate
Imran Ahmed / Cecil Jordaan                            Tel: +44 (0) 20 7538 1166



Media enquiries:
Abchurch
Henry Harrison-Topham / Gareth Mead                    Tel: +44 (0) 20 7398 7700
henry.ht@abchurch-group.com                               www.abchurch-group.com




Notes to Editors:



Cellcast plc



Cellcast plc is a leading international provider of participation television
applications and interactive mobile content in the fast-growing multi-platform
digital entertainment sector. Headquartered in London, with associated
operations in Paris, Beirut, Mumbai, Miami, Hong Kong and Buenos Aires,
Cellcast's applications and programming are distributed on the Sky Digital and
Freeview platforms in the UK and broadcast partners include Canal+ in France;
STB in Ukraine; Future TV, Dubai Television and Rotana TV in the Middle East;
Zee TV in India; TVS-3 in China; TV3 in Malaysia; and Canal America in
Argentina.



Cellcast's revenues streams are independent of both advertising and subscription
fees. With a network of revenue sharing agreements with telecommunications
carriers and aggregators across five continents, Cellcast receives a share of
the call revenue every time a consumer uses a mobile or fixed-line phone to
participate in its interactive entertainment, revenue which is retained or
shared with its broadcast partners. Cellcast's programme formats and proprietary
Interactive Platform (CIP) also facilitate delivery of content to mobile phones,
the internet and broadband-delivered IPTV. This enables viewers to continue
participating in a programme away from the TV, generating 24/7 revenue
opportunities.



Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 
21 September 2005.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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