TIDMBOOM
RNS Number : 6281R
Audioboom Group PLC
15 June 2018
Audioboom Group plc
("Audioboom" or the "Company")
Partnership Updates
Advertising Sales Partnership with Leading Content Creator
Two of Audioboom's biggest UK-based podcast partners extend
commercial agreements
Spotify update
Audioboom Group plc (AIM:BOOM), the leading spoken word audio
on-demand platform, announces that it has entered into an
advertising sales agreement with Starburns Audio, further enhancing
the benefits of its Spotify distribution agreement and increasing
the Company's potential revenue generation network.
Having created a global platform to drive targeted adverts for
podcast listeners, Audioboom continues to monetise its technology
by establishing itself as the go-to strategic partner of choice for
content creators. Partners typically share a percentage of
advertising sales revenues in return for Audioboom's services.
Ad Sales partnership
Starburns Audio ("SBA")
Starburns Audio is a new podcasting network created by Starburns
Industries, the production studio behind Rick and Morty, HBO's
Animals, and the Academy Award-nominated Anomalisa.
SBA makes creator-driven comedy podcasts by providing a platform
to unique, exciting talent and amplifying their voices to create
high-quality comedic content. The launch line-up is a mix of Apple
Podcasts' comedy top 50 mainstays and exciting new shows,
including: "Harmontown", "Small Doses" with Amanda Seales, "Dumb
People Town", "Glowing Up", "The Duncan Trussell Family Hour" and
"Natch Beaut".
Spotify update
Audioboom's listens and live read ad inventory via the Spotify
streaming service increased over the twelve-month period to 31 May
2018 by approximately 10%, following the successful implementation
of a distribution partnership with Spotify. The increase can be
attributed to just 1% of Audioboom's content being available on the
Spotify platform. The next stage of the Company's partnership with
Spotify will have the potential to make all Audioboom content
available through an automated API. As a result, Spotify is now
established as the Company's second biggest distribution platform
after Apple Podcasts, with Audioboom's on-demand podcasts, such as
"Mafia" and "Drink Champs", now featured on the Spotify platform
across multiple content categories.
Importantly, the ability to deliver embedded Audioboom host read
advertising inside the Spotify platform should result in increased
revenue for Audioboom and its podcast partners as more listeners
are on-boarded. Increased listens and advertising revenues as a
result of partnerships are a key part of the Company's future
growth strategy, which involves utilising third-party relationships
and technology platforms to widen reach and the ability to grow
additional revenue streams.
To date, Audioboom has been manually uploading less than 1% of
its total podcast library to the Spotify platform. As indicated in
the Company's announcement of 8 June 2018, Audioboom and Spotify
have now integrated their services, via an application programming
interface (API), which will facilitate the potential availability
of 100% of Audioboom's content library to Spotify users via a
simplified and streamlined upload engine. As a result, Audioboom's
podcast partners can now submit their shows directly to Spotify, at
the click of a button.
Audioboom's podcast partners will also benefit from more
comprehensive analytics for podcasts hosted on AudioBoom, with
Spotify's consumption data now integrated into Audioboom's
comprehensive analytics dashboard.
Extended Commercial Agreements
No Such Thing As A Fish and The Totally Football Show
The Company is also delighted to have extended its commercial
partnerships with these two podcast partners. As two of the UK's
biggest podcasts by listens, the extended relationship should help
further drive unique users and advertising impressions as the
Company builds on the strong momentum achieved to date.
Rob Proctor, Chief Executive Officer of Audioboom, commented:
"We are delighted to be widening our content network and potential
revenue streams. We have created a model that allows an ever
growing number of media organisations to partner with us to create
and distribute content and share revenues. Companies like Starburns
are turning to us for our technology and distribution capabilities,
which is a great endorsement of our platform."
Enquiries
Audioboom Group plc
Rob Proctor, Chief Executive Officer Tel: +44(0)20 7403 6688
Allenby Capital Limited (Nominated adviser Tel: +44(0)20 3328 5656
and broker)
David Hart /Alex Brearley/Asha Chotai
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
About Audioboom
Audioboom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations across
North America, Europe, Asia and Australia, and addresses the issue
of disparate podcast services by putting all of the pieces of the
puzzle together under one umbrella, creating a user-friendly,
economical experience.
Audioboom hosts over 12,000 content channels, with key content
partners including A+E Networks (US), Associated Press (US), The
BBC (UK), "Casefile True Crime" (AUS), CastBox Originals (US),
Edith Bowman (UK), "Felon True Crime Podcast" (AUS), "Moneycontrol
Podcast" (India), "News Roast" (UK), "No Such Thing As A Fish"
(UK), "Pound for Pound with Jake Wood and Spencer Oliver" (UK),
"Red FM" (India), Starburns Audio (US), "The Totally Football Show"
(UK), "The True Geordie Podcast" (UK) and "Undisclosed" (US).
Original content produced by Audioboom includes "The 45th" (US),
"Covert" (US), "I Almost Knew That" (India), "The Psychology Behind
with Dr Linda Papadopoulos" (UK), "Ctrl Alt Win Podcast" (India),
"Deliberations" (US), "It's Happening with Snooki & Joey" (US),
"Mafia" (US), "Mission To Zyxx" (US), "Night Call" (US) and "The
Russell Brand Podcast" (UK).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Play, iHeartRadio, Saavn, Spotify,
Stitcher, Facebook and Twitter as well as their own websites and
mobile apps.
For more information, visit audioboom.com.
No Such Thing As A Fish
No Such Thing as a Fish is a weekly British podcast series
produced and presented by the researchers behind the BBC Two panel
game QI. In it each of the researchers, collectively known as "The
QI Elves", present their favourite fact that they have come across
that week. The most regular presenters of the podcast are James
Harkin, Andrew Hunter Murray, Anna Ptaszynski and Dan Schreiber,
although other QI researchers also make appearances, and there are
guest presenters on some episodes.
The Totally Football Show
The Totally Football Show presented by James Richardson is a
twice weekly podcast about association football produced by Muddy
Knees Media. The new shows received five million downloads in their
first two months. Throughout the 2017/18 season 26 million
downloads were reported.
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(END) Dow Jones Newswires
June 15, 2018 13:21 ET (17:21 GMT)
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