TIDMBOOM
Audioboom Group PLC
14 June 2018
14 June 2018
Audioboom Group plc
("Audioboom" or the "Company")
Launch of exclusive official Formula 1(R) podcast: "Beyond the
Grid"
British motor racing driver Lewis Hamilton MBE to feature
Audioboom (AIM: BOOM), the leading spoken word audio on-demand
platform, announces that it has signed an agreement with Formula
One Digital Media Limited ('the Content partner') for an official
weekly podcast that is to be co-produced by Audioboom. The podcast,
which is called "Beyond the Grid" ('the podcast'), will be
co-produced and hosted by Audioboom. The agreement has a fixed term
until 31 December 2019, subject to performance hurdles in the first
six months of the contract.
Compelling sports-related branded content
The inaugural series of the podcast will run for an initial
52-week period and follow a topical audio magazine style format
comprising comment and exclusive and insightful interviews from
various global locations from the F1 Worldwide Grand Prix
season.
One of the episodes of "Beyond the Grid" will feature Formula
1(R) racing driver Lewis Hamilton MBE who races for Mercedes AMG
Petronas. Lewis is a four-time Formula One World Champion, most
recently in 2017 and the most successful British driver in the
history of the sport, with more World Championship titles and more
race victories than any other British driver in Formula One.
Distribution and reach
The official F1 podcast, "Beyond the Grid", will be specifically
engineered for audio only and distributed via the market-leading
Audioboom platform, including third party platforms such as Apple
Podcasts, Spotify, GooglePlay, Deezer, TuneIn and Stitcher.
The Podcast will also be available through Audioboom's
embeddable players, which can be hosted on websites, and also
shared via F1's social channels on Twitter and Facebook, as well as
being uploaded to the official F1.com website.
According to official figures from Formula1.com, the 2017 season
saw Formula 1(R) register an increase in audience figures across
both TV and online platforms compared to the previous year, with F1
the fastest growing sport brand on social media platforms. The
cumulative global TV audience (based on ranking of TV audience)
grew to 1.4 billion last year.
Joint Revenue share
Audioboom will pay the Content Partner a guaranteed fee per
Podcast uploaded to the Audioboom Platform in addition to a revenue
share on sponsorships, pre, mid and post roll advertising.
Rob Proctor, CEO of Audioboom, said: "I am delighted to announce
this partnership with Formula 1(R) which brings together
Audioboom's deep creative skills and an engaged global audience.
This agreement further illustrates our commitment to co-produce
content and to sell media with the world's leading brands to create
exclusive and compelling experiences for our listeners."
Enquiries
Audioboom Group plc
Rob Proctor, Chief Executive Officer Tel:
+44(0)20
7403
6688
Allenby Capital Limited (Nominated adviser Tel:
and broker) +44(0)20
3328
5656
David Hart /Alex Brearley/Asha Chotai
Walbrook PR Limited (PR & IR Advisers) Tel:
+44(0)20
7933
8780
Paul Cornelius / Sam Allen or
audioboom@walbrookpr.com
About Audioboom
Audioboom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations across
North America, Europe, Asia and Australia, and addresses the issue
of disparate podcast services by putting all of the pieces of the
puzzle together under one umbrella, creating a user-friendly,
economical experience.
Audioboom hosts over 12,000 content channels, with key content
partners including A+E Networks (US), Associated Press (US), The
BBC (UK), "Casefile True Crime" (AUS), CastBox Originals (US),
Edith Bowman (UK), "Felon True Crime Podcast" (AUS), "Moneycontrol
Podcast" (India), "News Roast" (UK), "No Such Thing As A Fish"
(UK), "Pound for Pound with Jake Wood and Spencer Oliver" (UK),
"Red FM" (India), Starburns Audio (US), "The Totally Football Show"
(UK), "The True Geordie Podcast" (UK) and "Undisclosed" (US).
Original content produced by Audioboom includes "The 45th" (US),
"Covert" (US), "I Almost Knew That" (India), "The Psychology Behind
with Dr Linda Papadopoulos" (UK), "Ctrl Alt Win Podcast" (India),
"Deliberations" (US), "It's Happening with Snooki & Joey" (US),
"Mafia" (US), "Mission To Zyxx" (US), "Night Call" (US) and "The
Russell Brand Podcast" (UK).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Play, iHeartRadio, Saavn, Spotify,
Stitcher, Facebook and Twitter as well as their own websites and
mobile apps.
For more information, visit audioboom.com.
About Formula One (Formula 1(R))
Formula One is the highest class of single-seater auto racing
sanctioned by the Fédération Internationale de l'Automobile and
owned by the Formula One Group. The FIA Formula One World
Championship has been one of the premier forms of racing around the
world since its inaugural season in 1950. The "formula" in the name
refers to the set of rules to which all participants' cars must
conform. A Formula One season consists of a series of races, known
as Grands Prix, which are held worldwide on purpose-built circuits
and public roads.
This information is provided by RNS, the news service of the
London Stock Exchange. RNS is approved by the Financial Conduct
Authority to act as a Primary Information Provider in the United
Kingdom. Terms and conditions relating to the use and distribution
of this information may apply. For further information, please
contact rns@lseg.com or visit www.rns.com.
END
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(END) Dow Jones Newswires
June 14, 2018 02:01 ET (06:01 GMT)
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