TIDMBOOM
Audioboom Group PLC
14 June 2018
14 June 2018
Audioboom Group plc
("Audioboom" or the "Company")
Spotify update and integration of API
Successful Partnership generates 10% increase in inventory
listens from using just 1% of Audioboom's content over a 12-month
period
Audioboom (AIM: BOOM), the leading spoken word audio on-demand
platform, announces a review of the first year of its strategic
partnership with Spotify Technology SA ('Spotify'; NYSE: SPOT).
Audioboom's listens and live read ad inventory increased over
the twelve-month period to 31 May 2018 by approximately 10%,
following the successful implementation of a strategic partnership
with Spotify. The increase can be attributed to just 1% of
Audioboom's content being available on the Spotify platform. The
next stage of the Company's partnership with Spotify will make all
Audioboom content available through an automated API. As a result,
Spotify is now established as the Company's second biggest
distribution platform after Apple Podcasts, with Audioboom's
on-demand podcasts, such as "Mafia" and "Drink Champs", now
featured on the Spotify platform across multiple content
categories.
Importantly, the ability to deliver advertising inside the
Spotify platform should result in increased revenue for Audioboom
as more listeners are onboarded. Audioboom retains 100% of the
revenues derived from in-read advertising consumed on the Spotify
platform, which should lead to increased revenues for both
Audioboom and its podcasters.
Increased listens and advertising revenues as a result of
partnerships are a key part of the Company's future growth
strategy, which involves utilising third-party relationships and
technology platforms to widen reach and the ability to grow
additional revenue streams.
The agreement with Spotify also encompasses a revenue sharing
component, whereby Spotify will share revenues derived from any pre
and post roll advertising delivered programmatically by
Spotify.
API platform integration into Spotify
To date, Audioboom has been manually uploading less than 1% of
its total podcast library to the Spotify platform. As indicated in
the Company's announcement of 8 June 2018, Audioboom and Spotify
have now integrated their services, via an application programming
interface (API), which will facilitate the availability of 100% of
Audioboom's content library to Spotify users via a simplified and
streamlined upload engine. As a result, Audioboom podcast partners
can now submit their shows directly to Spotify, at the click of a
button.
Audioboom's podcast partners will also benefit from more
comprehensive analytics for podcasts hosted on AudioBoom, with 100%
of Spotify's consumption data now integrated into Audioboom's
comprehensive analytics dashboard.
Rob Proctor, CEO of Audioboom, said: "Spotify is the global
leader in music streaming and the commercial success of this
relationship shows the strength of the Audioboom platform and the
quality of the content that we are now creating under the Audioboom
Original's brand. The growth in inventory listens is increasing our
ability to generate revenues, which will be significantly enhanced
with the integration of our API into their platform, allowing
Spotify users to access all of Audioboom's content."
Enquiries
Audioboom Group plc
Rob Proctor, Chief Executive Officer Tel: +44(0)20 7403 6688
Allenby Capital Limited (Nominated adviser Tel: +44(0)20 3328 5656
and broker)
David Hart /Alex Brearley/Asha Chotai
Walbrook PR Limited (PR & IR Advisers) Tel: +44(0)20 7933 8780
Paul Cornelius / Sam Allen or audioboom@walbrookpr.com
About Audioboom
Audioboom is a global podcasting platform that consolidates the
business of on-demand audio, making content accessible,
wide-reaching and profitable for podcasters, advertisers and
brands. Audioboom operates internationally, with operations across
North America, Europe, Asia and Australia, and addresses the issue
of disparate podcast services by putting all of the pieces of the
puzzle together under one umbrella, creating a user-friendly,
economical experience.
Audioboom hosts over 12,000 content channels, with key content
partners including A+E Networks (US), Associated Press (US), The
BBC (UK), "Casefile True Crime" (AUS), CastBox Originals (US),
Edith Bowman (UK), "Felon True Crime Podcast" (AUS), "Moneycontrol
Podcast" (India), "News Roast" (UK), "No Such Thing As A Fish"
(UK), "Pound for Pound with Jake Wood and Spencer Oliver" (UK),
"Red FM" (India), Starburns Audio (US), "The Totally Football Show"
(UK), "The True Geordie Podcast" (UK) and "Undisclosed" (US).
Original content produced by Audioboom includes "The 45th" (US),
"Covert" (US), "I Almost Knew That" (India), "The Psychology Behind
with Dr Linda Papadopoulos" (UK), "Ctrl Alt Win Podcast" (India),
"Deliberations" (US), "It's Happening with Snooki & Joey" (US),
"Mafia" (US), "Mission To Zyxx" (US), "Night Call" (US) and "The
Russell Brand Podcast" (UK).
The platform receives over 60 million listens per month and
allows partners to share their content via Apple Podcasts,
BookMyShow, Deezer, Google Play, iHeartRadio, Saavn, Spotify,
Stitcher, Facebook and Twitter as well as their own websites and
mobile apps.
For more information, visit audioboom.com.
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END
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