TIDMADM 
 
+------------------------------------------------------------------------------+ 
|TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES(i)                             | 
+----------------------------------------------+-------------------------------+ 
                                               | 
+----------------------------------------------+-------------------------------+ 
|1. Identity of the issuer or the underlying   |                               | 
|issuer                                        |       Admiral Group Plc       | 
|of existing shares to which voting rights are |                               | 
|attached:(ii)                                 |                               | 
+----------------------------------------------+-------------------------------+ 
|2 Reason for the notification (please tick the appropriate box or boxes):     | 
+---------------------------------------------------------------------+--------+ 
|An acquisition or disposal of voting rights                          |   X    | 
+---------------------------------------------------------------------+--------+ 
|An acquisition or disposal of qualifying financial instruments which |        | 
|may result in the acquisition of shares already issued to which      |        | 
|voting rights are attached                                           |        | 
+---------------------------------------------------------------------+--------+ 
|An acquisition or disposal of instruments with similar economic      |        | 
|effect to qualifying financial instruments                           |        | 
+---------------------------------------------------------------------+--------+ 
|An event changing the breakdown of voting rights                     |        | 
+-----------------------+---------------------------------------------+--------+ 
|Other (please specify):|                                             |        | 
+-----------------------+--------------+------------------------------+--------+ 
|3. Full name of person(s) subject to  | Morgan Stanley Investment Management  | 
|the                                   |                Limited                | 
|notification obligation:(iii)         |                                       | 
+--------------------------------------+---------------------------------------+ 
|4. Full name of shareholder(s)        |  Various clients for which MSIM has   | 
| (if different from 3.):(iv)          |           voting authority            | 
+--------------------------------------+---------------------------------------+ 
|5. Date of the transaction and date on|                                       | 
|which the threshold is crossed or     |               23.09.11                | 
|reached:(v)                           |                                       | 
+--------------------------------------+---------------------------------------+ 
|6. Date on which issuer notified:     |               27.09.11                | 
+--------------------------------------+---------------------------------------+ 
|7. Threshold(s) that is/are crossed or|                  5%                   | 
|reached:(vi, vii)                     |                                       | 
+--------------------------------------+---------------------------------------+ 
 
 
 
+--------------------------------------------------------------------------------+ 
|8. Notified details:                                                            | 
+--------------------------------------------------------------------------------+ 
|A: Voting rights attached to shares (viii, ix)                                  | 
+------------+--------------------+----------------------------------------------+ 
|Class/type  |Situation previous  |Resulting situation after the triggering      | 
|of          |to the triggering   |transaction                                   | 
|shares      |transaction         |                                              | 
|            +---------+----------+------------+-----------------+---------------+ 
|if possible |Number   |Number    |Number      |Number of voting |% of  voting   | 
|using       |of       |of        |of shares   |rights           |rights (x)     | 
|the ISIN    | hares   |V ting    +------------+------+----------+------+--------+ 
|CODE        |         |Rights    |Direct      |Direct|Indirect  |Direct|Indirect| 
|            |         |          |            |(xi)  |(xii)     |      |        | 
+------------+---------+----------+------------+------+----------+------+--------+ 
|GB00B02J6398|         |          |            |      |          |      |        | 
+------------+Below 5% |Below 5%  |13,633,762  |      |13,633,762|      |5.03%   | 
|            |         |          |            |      |          |      |        | 
+------------+---------+----------+------------+------+----------+------+--------+ 
 
+--------------------------------------------------------------------------------+ 
|B: Qualifying Financial Instruments                                             | 
+--------------------------------------------------------------------------------+ 
|Resulting situation after the triggering transaction                            | 
+-------------+----------+----------------------+------------------+-------------+ 
|Type of      |Expiration|Exercise/             |Number of voting  |% of voting  | 
|financial    |date(xiii)|Conversion Period(xiv)|rights that may be|rights       | 
|instrument   |          |                      |acquired if the   |             | 
|             |          |                      |instrument is     |             | 
|             |          |                      |exercised/        |             | 
|             |          |                      |converted.        |             | 
+-------------+----------+----------------------+------------------+-------------+ 
|             |          |                      |                  |             | 
+-------------+----------+----------------------+------------------+-------------+ 
 
+--------------------------------------------------------------------------------+ 
|C: Financial Instruments with similar economic effect to Qualifying Financial   | 
|Instruments (xv, xvi)                                                           | 
+--------------------------------------------------------------------------------+ 
|Resulting situation after the triggering transaction                            | 
+------------+--------+----------+-------------+------------------+--------------+ 
|Type of     |Exercise|Expiration|Exercise/    |Number of voting  |% of voting   | 
|financial   |price   |date      |Conversion   |rights instrument |rights (xix,  | 
|instrument  |        |(xvii)    |period(xviii)|refers to         |xx)           | 
|            |        |          |             |                  |              | 
+------------+--------+----------+-------------+------------------+-------+------+ 
|            |        |          |             |                  |Nominal|Delta | 
|            |        |          |             |                  +-------+------+ 
|            |        |          |             |                  |       |      | 
+------------+--------+----------+-------------+------------------+-------+------+ 
|Total (A+B+C)                                                                   | 
+----------------------------------+---------------------------------------------+ 
|Number of voting rights           |Percentage of voting rights                  | 
+----------------------------------+---------------------------------------------+ 
|13,633,762                        |5.03%                                        | 
+----------------------------------+---------------------------------------------+ 
 
 
+------------------------------------------------------------------------------+ 
|9. Chain of controlled undertakings through which the voting rights and/or the| 
|financial instruments are effectively held, if applicable:(xxi)               | 
+------------------------------------------------------------------------------+ 
|Morgan Stanley Investment Management Limited                                  | 
|13,633,762                        5.03%                                       | 
+------------------------------------------------------------------------------+ 
 
+------------------------------------------------------------------------------+ 
|Proxy Voting:                                                                 | 
+---------------------------------------+--------------------------------------+ 
|10. Name of the proxy holder:          |N/A                                   | 
+---------------------------------------+--------------------------------------+ 
|11. Number of voting rights proxy      |                                      | 
|holder will cease                      |N/A                                   | 
|to hold:                               |                                      | 
+---------------------------------------+--------------------------------------+ 
|12. Date on which proxy holder will    |                                      | 
|cease to hold                          |N/A                                   | 
|voting rights:                         |                                      | 
+---------------------------------------+--------------------------------------+ 
 
+-------------------------+----------------------------------------------------+ 
|                         |                                                    | 
|13. Additional           |                                                    | 
|information:             |                                                    | 
+-------------------------+----------------------------------------------------+ 
|14. Contact name:        |David Lindsay                                       | 
+-------------------------+----------------------------------------------------+ 
|15. Contact telephone    |+44 20 7677-5468                                    | 
|number:                  |                                                    | 
+-------------------------+----------------------------------------------------+ 
 
 
 
 
 
 
 
This announcement is distributed by Thomson Reuters on behalf of 
Thomson Reuters clients. The owner of this announcement warrants that: 
(i) the releases contained herein are protected by copyright and 
    other applicable laws; and 
(ii) they are solely responsible for the content, accuracy and 
     originality of the information contained therein. 
 
Source: Admiral Group PLC via Thomson Reuters ONE 
 
[HUG#1550233] 
 

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