Edited Press Release

Alastair Lyons, Group Chairman, said, "With higher profits, a capital-efficient cash-generative business model, and a most conservatively managed balance sheet, we are very pleased to be able to propose a 20% increase in total dividends for the year to 52.5 pence per share. This represents a yield of 6.1% based on the closing share price on Feb. 27, 2009 and follows our principle of returning all available surpluses to shareholders."

He said, "Our sustained growth in the U.K., now accounting for some 6% of the U.K. private motor market covering 1.6 million vehicles, provides the basis for our continuing investment in the longer-term development of our business through our overseas start-ups. I am delighted that last year ConTe.it followed our earlier launches in Spain and Germany and I look forward to our starting to do business in the U.S."

Lyons added, "Amid all the market turbulence it is pleasing to be able to report another year of sustained growth in turnover, profits, and dividend. Also that in the gloom of widespread job losses Admiral has been able to create 326 new jobs in Wales over the past 12 months, not to mention 290 posts outside the U.K. 2008, therefore, marked another year of successfully advancing our strategy, being to grow our share of the U.K. private motor market and exploit the knowledge, skills and resources attaching to our core business to promote our expansion overseas and our position in price comparison."

It estimates that the company now accounts for some 6% of the U.K. private motor market covering 1.6 million vehicles, 15% up on December 2007 and placing it third in terms of premium in this market. Since the business floated in September 2004 its vehicle count has grown by over 12% p.a. compound, testament to the relevance of its customer proposition; the effectiveness with which the business has seized the opportunities presented by the internet and the rise of aggregators; and continuing innovation such as Admiral MultiCar. This growth in its book in 2008 was accompanied by a 17% increase in profit derived from ancillary products and services.

The upward trend in pricing that started to emerge a year ago has been sustained during 2008. The company increased its rates by around 4%, generally in line with the market as a whole, whilst claims frequency continued to fall. Its established reserving methodology under which it makes a prudent assessment of claims in their early stages engendered further significant releases as these prior year claims aged.

With another enormous increase in marketing expenditure in the price comparison sector, it was inevitable that the market share held historically by Confused would reduce, albeit that the overall market has continued to expand rapidly, growing by an estimated 60% in 2008. In determining how much to commit ourselves it sought to balance its margin of profitability and defence of its leadership position.

Across 2008 as a whole Confused's turnover held broadly steady, being down 4% on the year, but at a significantly higher marketing cost such that Confused profits fell from GBP37 million to GBP26 million. Price comparison now accounts for 38% of the private motor market, up from 24% in 2007, and shows no sign of stopping its growth which is good news both for Confused and for the Admiral brands, for which it represents the principal source of new business. The company would, however, anticipate that this sector will remain highly competitive whilst some players continue to be prepared to incur losses to attempt to build share.

The result for the year was a pre-tax profit of GBP202.5 million, an 11% increase on 2007 off a 13% growth in total written premiums.

Lyons said, "As a principle we return all available surpluses to shareholders after taking into account our required solvency, our overseas expansion plans, and a prudent margin - currently GBP25 million - against contingencies. We, therefore, commit to pay a standard normal dividend that has grown in line with our growth in profits based on a 45% pay-out ratio, and pay whatever remains as available surplus as a special dividend which will, therefore, fluctuate from year to year."

 
 
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