STOCKHOLM, March 19, 2021 /PRNewswire/ -- Starbreeze
("Starbreeze") today announced a global co-publishing deal with the
leading European publishing partner Koch Media GmbH ("Koch Media"),
for the highly anticipated PAYDAY 3. The agreement provides for an
estimated total investment exceeding 50 MEUR for both development
and marketing of PAYDAY 3 including more than 18 months of
post-launch "Games as a service", meaning continuous development,
release of new content and marketing. With the co-publishing deal,
the PAYDAY 3 project is fully financed. PAYDAY 3 is expected to
launch during 2023.
Starbreeze remains the owner of the PAYDAY IP - one of the most
successful game franchises in the world with more than 28 million
installed base games to date - and will be responsible for the
continued development of PAYDAY 3. The game marks the next major
product for Starbreeze and will enable the company to further grow
the PAYDAY IP-portfolio.
"We are excited to announce this exclusive long-term PAYDAY 3
co-publishing deal with Koch Media who shares our passion for the
PAYDAY franchise and the "Games as a service" model. In addition to
securing the continued development, this deal secures global
publishing of PAYDAY 3 as well as the marketing efforts through the
entire game life cycle. We now have a strong foundation for a
successful launch of PAYDAY 3," said Tobias Sjögren, Acting CEO of
Starbreeze.
With over 20 years of experience, Koch Media has positioned
itself as a premier publisher of digital entertainment. Using its
extensive global marketing and communications experience and
networks, Koch Media will be responsible for publishing and
marketing activities for PAYDAY 3 around the world.
"We are delighted to welcome Starbreeze as a new partner for our
global publishing business. PAYDAY 3 is shaping up to be an
incredible game. Based on what we've seen already, PAYDAY 3 is
going to take the franchise to new heights and will delight PAYDAY
fans as well as new audiences alike with innovative multiplayer
gameplay", said Klemens Kundratitz, CEO, Koch Media Group.
PAYDAY 3 will be launched in a coordinated release on PC and
consoles in 2023, with additional content and functionalities
planned for long beyond the original release date.
Invitation to a conference call and webcast on March 19, 2021 at 10:00 (CET)
Starbreeze invites investors, analysts and media to a conference
call in connection with the co-publishing agreement with Koch
Media. The presentation will be held by CEO Tobias Sjögren in English and will conclude with
a Q&A session. Questions can be asked on the telephone
conference or in written form through the webcast. No pre
registration is needed.
Date and time March 19, 2021 at 10:00 (CET)
Webcast link
https://tv.streamfabriken.com/press-conference-2021-3
To participate via telephone, please dial-in on the numbers
below
SE: +46856642651
UK: +443333000804
US: +18558570686
Participant Pin-code
55665229#
After the presentation, a recording of the webcast will be
available on the webcast link.
For more information, please contact:
Tobias Sjögren
Acting CEO
Tel: +46(0)8-209 229
email: tobias@starbreeze.com
Mats Juhl
CFO
Tel: +46(0)8-209 229
email: ir@starbreeze.com
This information is information that Starbreeze AB is obliged
to make public pursuant to the EU Market Abuse Regulation. The
information was submitted for publication, through the agency of
the contact person set out above, at 07:30
CET on 19th of March, 2021.
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/starbreeze-ab/r/starbreeze-enters-co-publishing-agreement-with-koch-media-for-2023-payday-3-launch,c3309477
The following files are available for download:
https://mb.cision.com/Main/14632/3309477/1389647.pdf
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Starbreeze enters
co-publishing agreement with Koch Media for 2023 PAYDAY 3
launch
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https://news.cision.com/starbreeze-ab/i/payday3,c2891115
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PAYDAY3
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