UOMO Media's AdUOMO and Colgate Join for MaxFresh Toothpaste Promotion
September 25 2009 - 9:12AM
Marketwired
UOMO Media Inc. (OTCBB: UOMO), a multi-channel entertainment
company, announced today the signing of new client to sub-division
AdUOMO. AdUOMO creates product placements and celebrity endorsement
opportunities within entertainment properties. The first client is
Colgate to promote their MaxFresh Toothpaste 'GET FRESH! and Dance'
competition.
"UOMO Media continues to expand how music, entertainment and
advertising interact," said Mr. Camara Alford, CEO and Chairman,
UOMO Media. "UOMO's assets were a perfect match for the campaign
for Colgate Maxfresh Toothpaste. This is just the tip of the
iceberg for where AdUOMO drives the revenue opportunities for our
artists, directors and catalog of copyrights & master
recordings."
Judges for the 'GET FRESH! and Dance' contest include recording
artist, Shawn Desman, and award-winning video director Randall
"RT!" Thorne. Shawn's new song "Fresh" appears in the contest and
entrants can use the track for their video submissions. Colgate
MaxFresh is looking exclusively for amateur dancers to submit their
dance videos online at www.getfreshanddance.ca. The winner of the
contest will earn the title of "Freshest Dancer" and $10,000
dollars.
"We are looking for the freshest moves and Shawn is a great
example of our target demographic - young, smart and talented,
"said Ms. Andrea Nickel, brand manager for Colgate's' MaxFresh
Toothpaste. "AdUOMO has been great to work with on this promotion
and we are excited to have Shawn as one of our judges for the
competition."
About UOMO Media Inc.
UOMO Media Inc. is a multi-channel entertainment company that
acquires, produces, and manages intellectual media content and
digital assets. UOMO integrates existing and well-established
revenue streams in recorded music, publishing, and talent
management through its five operating divisions: UOMO Digital,
UOMOLife (including AdUOMO), UOMO Recorded Music, UOMO Talent
Management, and UOMO Publishing. PricewaterhouseCoopers estimates
that by 2011, the global media and entertainment industry will be
worth US$ 2 trillion. For more details please visit
www.uomomedia.com or www.uomolife.com
Contacts: Contacts: UOMO Media Inc. (416) 368-4400
www.uomomedia.com Media Contact: UOMO Media Inc. Sarah Thompson
Public Relations (416) 368-4400 sarah@uomomedia.com Investor
Relations: UOMO Media Inc. (416) 368-4400
investor@uomomedia.com
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