The Brainy Brands Company, Inc. Expands Its Distribution Network Overseas
August 23 2011 - 9:00AM
Business Wire
The Brainy Brands Company, Inc. (the “Company”) (OTCBB:
TBBC.OB), a producer and marketer of Brainy Baby® line of
children’s educational videos and products aimed at early
development for preschoolers, today announced that the Company has
expanded its distribution network in over 70 countries to now
include Ghana and Thailand.
The Company has signed a license agreement with Planet T
Distribution, Co. Ltd of Bangkok, Thailand to exclusively replicate
and distribute Brainy Baby products throughout Thailand. Planet T
Distribution will be replicating the Brainy Baby products including
our DVD’s, music CD’s, books, flashcards and games, localizing the
products to embody the elements that are culture specific to the
Thailand market. The company expects to begin distributing its
products in Thailand before the end of the year.
The Company has also signed a multi-year exclusive distribution
agreement with e-toys&more® to distribute Brainy Baby products
throughout Ghana in West Africa. e-toys&more® is one of the
largest educational resource in West Africa specializing in the
distribution of award-winning children's interactive educational
products from computer and multimedia products to books, toys and
puzzles.
In addition, the Company has expanded its licensing agreement
with Melrose Kids, Ltd. to begin publishing and marketing a
“British English” version of Brainy Baby’s storybooks, games and
flashcards throughout the United Kingdom and Ireland. Melrose Kids,
Ltd. has been the Company’s exclusive authorized distributor of
Brainy Baby DVD products throughout the U.K. and Ireland for over a
year.
“Many countries around the world and their government have
placed an emphasis on education among their children under the age
of 15 and we believe our message holds strong and true globally
that all children should be given the tools to help develop a love
of learning not just for the moment, but rather for a lifetime,”
commented John Benfield, CEO of The Brainy Brands Company.
“With the launching of the new packaging and rebranding of our
Brainy Baby products, we are also beginning to see interest from
our existing licensing partners from around the world in expanding
their existing agreements to incorporate a broader range of
licensing opportunities. The expansion of our agreement with
Melrose Kids is a perfect example of the excitement being seen
around our products,” added Jerry Bush, Senior Vice President of
Licensing.
About The Brainy Brands Company, Inc.
Headquartered in Suwanee, GA The Brainy Brands Company, Inc.
develops and markets an extensive library of early childhood
learning products, including a full range of puzzles, books, games,
toys and audio-visual materials for the US market and international
marketplace. The Company’s strategy is to support its existing line
of high quality educational toys, media, and activities and develop
new product and offerings optimizing new technologies, delivery
systems, and advances in early childhood education.
More information about the Company, visit:
www.thebrainybrandscompany.com.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995.
Statements contained in this release that are not historical facts,
including, without limitation, statements that relate to the
Company's expectations with regard to the future impact on the
Company's results from new products in development, may be deemed
to be forward-looking statements. Words such as "expects",
"intends", "plans", "may", "could", "should", "anticipates",
"likely", "believes" and words of similar import also identify
forward-looking statements. These statements are subject to risks
and uncertainties. Forward-looking statements are based on current
facts and analyses and other information that are based on
forecasts of future results, estimates of amounts not yet
determined and assumptions of management. Readers are urged not to
place undue reliance on the forward-looking statements, which speak
only as of the date of this release. Except as may be required
under applicable law, we assume no obligation to update any
forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.
Additional information on risks and other factors that may affect
the business and financial results of The Brainy Brands Company,
Inc. can be found in the filings of The Brainy Brands Company, Inc.
with the U.S. Securities and Exchange Commission.
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