Survey: As New Generation Enters College, Artificial Intelligence Offers Potential for Netflix Model for Learning
September 10 2018 - 7:00AM
Today’s digital native students still crave a traditional
developmental college experience, but institutions must figure out
what that looks like in a fast-paced world. Technologies like
streaming video have an unparalleled ability to deliver information
where and when students want it.It’s against this backdrop that
Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted global leader for
video creation and management solutions, releases results of a
national survey with University Business. The survey reveals
massive potential in higher education for artificial intelligence
to offer Generation Z the Netflix model for learning, à la using AI
to suggest relevant videos and build personalized playlists. Higher
education leaders indicated that when it comes to using AI in video
to improve student outcomes:
- 66 percent think about using AI to leverage student data (video
viewing, grades, study habits, course enrollment, financial aid,
extracurricular activities, etc. ) to personalize learning
- 44 percent think about using AI for recommending
videos/information based on student interests
“Using AI to enhance education and personalize information flow
has enormous potential. Schools can learn a lot from the Netflix
model of learning. The more you use Netflix, the smarter it gets
about personal preferences, making informed decisions about what
you should watch. The future of learning will consider student
preferences like how and when they want to learn and on what
device,” said Rob Lipps, Executive Vice President, Sonic
Foundry. Lipps continued: “We’re seeing faculty and students
watch Mediasite videos more than 35 million times per year. That
means the need to index and search all of that content has never
been greater. Mediasite has the unique ability to create
intelligent, dynamic and secure video portals based on viewer
preferences. Paired with artificial intelligence applications like
IBM Watson speech-to-text, institutions have more accessible videos
and deeper insights than ever before about student data.” That
demand to index academic video to ensure accessibility and create
100 percent searchable content is evident:
- 90 percent of respondents believe current and future students
will expect easily accessible on-demand academic videos
- Nearly half, 42 percent, said it is difficult for faculty and
students to find relevant videos
- 67 percent said using AI to suggest relevant videos and build
playlists would be most helpful, followed by 58 percent who want to
organize video by keyword; 56 percent want to automate
speech-to-text transcription in the video
- Only 18 percent indicated present use of speech-to-text to
create more accessible course content, with 29 percent planning to
in the future
“The possibilities for how technology can personalize learning
are endless,” said Kurt Eisele-Dyrli, research editor for UB. “This
survey showed that higher education leaders see a lot of potential
specifically in the combination of AI and academic video to create
personalized education on a new level. It’s going to be fascinating
to see how colleges and universities will use these tools in the
future.” To see the full results, visit UBmag.me/AIsurvey and
watch University Business’ webinar, “AI and Academic Video,” at 1
p.m. Central on Sept. 11. Survey MethodologyThis survey
was developed in partnership between University Business (UB) and
Sonic Foundry, and deployed via email to the UB subscriber audience
in August 2018. Over 300 higher education leaders responded from
around the country.About University BusinessUniversity Business is
the leading publication for higher education management, and is
received by over 75,000 college and university leaders at virtually
every institution in the U.S. About Sonic Foundry®, Inc.Sonic
Foundry (NASDAQ:SOFO) is the global leader for video capture,
management and streaming solutions. Trusted by more than 4,900
educational institutions, corporations, health organizations and
government entities in over 65 countries, its Mediasite Video
Platform quickly and cost-effectively automates the capture,
management, delivery and search of live and on-demand streaming
videos. Learn more at www.sonicfoundry.com and @mediasite.© 2018
Sonic Foundry, Inc. Product and service names mentioned herein are
the trademarks of Sonic Foundry, Inc. or their respective
owners.
Media Contact: Nicole Wise, Director of Communications
Sonic Foundry
920.226.0269
nicolew@sonicfoundry.com
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