By Austen Hufford 

Activist investor ValueAct Capital Management LP disclosed Monday that it had bought a 6.8% stake in Alliance Data Systems Corp. and intends to begin discussions with the customer loyalty program operator over how to increase shareholder value.

Shares of the company, which operates loyalty programs and private-label credit cards, rose 2.5% to $205.99 in premarket trading. So far this year, the company's stock has fallen 27%.

ValueAct said in regulatory filings that it holds 4 million shares, which it says are undervalued.

The activist investor plans to hold talks with management and the company's board over potentially adding a ValueAct representative to the board and other topics related to the company's business.

In March, Rolls-Royce Holdings PLC named a ValueAct representative to its board after the investor reported a stake.

Write to Austen Hufford at austen.hufford@wsj.com

 

(END) Dow Jones Newswires

July 11, 2016 07:32 ET (11:32 GMT)

Copyright (c) 2016 Dow Jones & Company, Inc.
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