PPBV Purple Beverage Company Inc (CE)

Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that Birmingham Beverage Company of Alabama has agreed to distribute the company�s signature beverage, Purple�, to its Southern retailers, including Publix, Western Supermarkets, Piggly Wiggly and Bruno�s. �We are thrilled for the opportunity to expand our loyal customer base with increased distribution in the South. Birmingham Beverage Company has been the region�s leading distributor of high-quality, premium beverages for over 100 years and we are pleased to be added to their roster,� said Ted Farnsworth, Founder and CEO of Purple Beverage Company. �The increased distribution we will receive from Birmingham Beverage Company supports our growth strategy to make Purple the next national beverage brand.� �We�ve noticed a shift in consumer demand for healthier beverages and are excited to add Purple to our inventory to satisfy this growing consumer base,� said Steve Barth, General Manager of Birmingham Beverage Company. �Purple has already gained popularity in major cities across the country, like Los Angeles, Miami and New York, and we are happy to bring this popular beverage to our market.� With over 100 years of operation, Birmingham Beverage Company is a leading distributor and importer of a variety of beverages. Representing Coors Brewing Company and Crown Imports, as well as our other fine suppliers, Birmingham Beverage Company offers retail customers domestic and imported beer and cider, as well as a variety of alcohol-free beverages. Introduced in late 2007, Purple is a unique and tasty blend of seven of the world�s most powerful antioxidant-rich juices, including the exotic a�ai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these fruits are packed into an all-natural, no-sugar added rejuvenating beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV�s �The View.� In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand. Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com. Cautionary Statement Regarding Forward-Looking Statements Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple Beverage Company�s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple Beverage Company�s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.