Principal Solar Appoints Industry Leaders and Innovators to Advisory Board: Erle Nye, James W. Keyes and Jim Young

Principal Solar, Inc (PSI; OTC Pink: PSWW), a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility, today announced the appointment of three nationally recognized business leaders to its Advisory Board: Erle Nye, chairman emeritus of TXU Corp., one of the most successful electric utilities in the world; James W. Keyes, chairman of Key Development LLC and former CEO and chairman of Blockbuster Inc., and former president and CEO of 7-Eleven; and Jim Young, consultant, speaker and leadership veteran at EDS for 34+ years.

“We are pleased to welcome these distinguished individuals who have achieved the highest levels of leadership and respect in their fields, and will guide PSI to expand its market presence,” says Michael Gorton, chief executive officer and chairman of PSI. “Their collective wealth of knowledge, business acumen and strategic thinking are expected to drive results across the board.”

Prior to becoming chairman emeritus of TXU Corp., Erle Nye served in a number of key positions at TXU Corp., including chairman of the Board, CEO and president. In addition, he served as chairman of the board of the Edison Electric Institute and co-chaired the CEO Task Force on Critical Infrastructure Protection. He is past chairman of the Board of Directors of the Electric Power Research Institute, North American Electric Reliability Council, the Electric Reliability Council of Texas, and the Nuclear Energy Institute. Nye was appointed chairman of the National Infrastructure Advisory Council by President George Bush in 2008; and served on the Advisory Committee to the President’s Commission on Critical Infrastructure Protection, and on the U. S. Department of Energy’s Electric System Reliability Task Force.

Jim Keyes is renowned for his leadership at Blockbuster Inc. and 7-Eleven Inc., where his innovations enabled the company to experience record sales and profits. In addition, he implemented new retail systems technology that improved product assortment decisions in every store and ushered in a new era for 7-Eleven through the introduction of a host of new electronic services. Prior to serving as president and CEO, Keyes held a variety of positions at 7-Eleven, including chief financial officer, executive vice president and chief operating officer. Keyes retired from 7-Eleven upon the sale of the company in 2005. Previously, he worked for Gulf Oil, and in 1985 joined CITGO Petroleum, which was then a subsidiary of 7-Eleven Inc.

Jim Young served as chairman of Teleportec, providers of advanced video conferencing. In 1965 Mr. Young joined EDS, one of the nation’s largest multinational information technology equipment and services companies, where he served as a systems engineer, worked in sales and marketing, and managed corporate communications and strategic planning. At EDS, he is recognized for leading numerous special projects for the corporation, including the JASON Project, the world’s premier distance learning program.

About Principal Solar

Principal Solar, Inc (PSI; OTC Pink: PSWW), is a publicly traded solar energy holding company executing a unique roll-up strategy to create the world's first distributed solar utility. PSI concentrates its resources on the acquisition, finance, development and management of solar power companies. The Principal Solar Institute, an educational organization created by Principal Solar, Inc., is dedicated to spreading solar knowledge to the critical stakeholders in the ongoing energy debate. Visit www.PrincipalSolar.com.

Cautionary Statement Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors in the solar energy generating industry (market risk, government regulation, operational risks, etc.) that could cause the Company's actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The Company does not assume a duty to update these forward-looking statements, except as required by law.

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