NRWS Narrowstep Inc (CE)

Narrowstep� (OTC BB: NRWS) the TV on the Internet company and Torque.TV announced today that Microsoft will be showcasing Torque.TV using Narrowstep�s Silverlight integrated video player at the National Association of Broadcasters trade show next week. Narrowstep recently announced the launch of its upgraded internet video player, Player 2.7, which integrates Microsoft�s Silverlight technology with Atlas Ad Solutions, an enterprise-class ad-serving platform. The NAB Show, which is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums, is recognized as an ideal forum to showcase leading internet-video solutions. Torque.TV, is a broadband TV Network for car, truck & motorcycle enthusiasts. Using Narrowstep�s 2.7 Player, viewers are able to watch video, commercials, and promos the way they are used to on television, selecting specific channels or on-demand programs if they prefer to click and play. The content management system needed to pull off such complicated scheduling, with full quality streaming at variable bit rates, plus DRM, plus cross browser/cross platform compatibility, plus interactive community tools, required the combined power of Narrowstep, Silverlight and Atlas Ad Solutions. Torque.TV is the first broadband network to bring all three components together. As a Microsoft Partner and member of Microsoft�s Silverlight TAP program, Narrowstep and Torque.TV jointly collaborated with Microsoft�s product development team to develop a Silverlight experience that adds to Narrowstep�s already full suite of monetization tools. �Microsoft has been invaluable to us in advancing our product set,� said Michal Stanislawek, Chief Technology Officer of Narrowstep, �We wanted a solution that provided all the benefits of Windows Media as well as the additional elements that allow a rich cross-browser and cross-platform experience. Silverlight allows Narrowstep to reach more users on a range of platforms and allows us to continue to deliver the highest quality video with a flexible player interface and cool community tools.� �Broadband is a terrific place to be right now, especially in the automotive category�, added Jesse Raiford, CEO, Torque.TV. �Things are changing at what feels like 200mph and you have to adjust technology to meet viewer and advertiser demand. Narrowstep�s 2.7 player with the integrated Atlas AdServer gives us full TV like control of commercials, on our main site and any of our embedded channels. Viewers want quality television programming and relevant commercials. Sponsors want inventory placed in channels that fit their products, and extended messaging & higher click-through rates with synchronized banners. With Atlas, we get flexible scheduling for the most sophisticated campaigns, plus fast delivery, data, optimization and reporting. The player interface and capabilities of 2.7 helps to build and keep the audience necessary to monetize our content.� �Our monetization tools lead the industry,� added Anthony Yi, Senior Vice President, Worldwide Sales/Business Development at Narrowstep, �It has been a pleasure working directly with Microsoft to enhance the products that will immediately improve our customers� ability to make money. Our TelvOS technology, integrated with Atlas and Silverlight, provides one of the few platforms that allows the sophistication of syncing video content with video and banner advertisements seamlessly in a linear programming schedule. Our new Silverlight Player not only offers the integration with a world-class ad-serving platform, but offers the slick community features that create and build viewers.� Mr. Yi will be giving real world examples of how Internet TV is impacting traditional broadcast and cable business models in the NAB Panel �The Money-Go-Round: From TV to Internet and Back Again� on Tuesday, April 15th. For more information about Narrowstep, please visit http://www.narrowstep.com or call 609-951-2221. To meet with a Narrowstep representative at the NAB show, please e-mail events@narrowstep.com. For more information about Torque.TV, please visit www.torque.tv or www.torque.tv/press. About Narrowstep Narrowstep� Inc. (OTC BB: NRWS), the TV on the Internet company, is a leading provider of Internet TV services supporting over 180 channels worldwide. Narrowstep�s proprietary technology platform delivers the highest quality, TV-like experience available on the Internet. A pioneer in delivering Internet TV, Narrowstep offers the expertise and technology to move, manage and monetize video content across the Internet. For more information about Narrowstep, please visit http://www.narrowstep.com or call 609-951-2221. About Torque.TV Brought to you by the nation�s leading automotive and motorcycle producers, Torque.TV is the next generation of car, truck and motorcycle television delivering original programming and exclusive event coverage across a dozen channels. Ad supported, Torque.TV is free to anyone with a broadband connection and is viewable in broadcast/full-screen clarity on computer, plasma and digital television screens. For more information about Torque.TV go to: www.torque.tv or www.torque.tv/press.