Narrowstep(TM) Inc to Power Visit London's Official Broadband TV Channel - London TV
February 13 2006 - 3:13PM
PR Newswire (US)
UK Capital's Official Tourism Body Moves to Broadband; Superior
Quality and Distribution Is Key for City's International Marketing
in Build Up to 2012 Olympics LONDON and NEW YORK, Feb. 13
/PRNewswire-FirstCall/ -- Narrowstep(TM) Inc (OTC:NRWS) (BULLETIN
BOARD: NRWS) , the TV on the Internet Company, announced that it
has been chosen to create London's own official 24-hour tourism
channel at visitlondon.com, called London TV. Reaching a wider
international audience as a key component of the city's global
tourism marketing campaigns between now and the 2012 Olympics, the
new broadband channel will run on Narrowstep's proprietary
Television Operating System (TelVOS(TM)). The channel is live and
currently available to broadband Internet users around the world.
"Since we launched London TV the media landscape has changed
dramatically. Our move to showcase London to potential visitors via
broadband offers truly global distribution with access to a
potential audience of hundreds of millions," said James Bidwell,
Visit London's Chief Executive. "As media continues to evolve, our
intention is to position visitlondon.com as the portal for London
tourism. We are committed to a digital strategy that inspires and
informs visitors, particularly as we lead up to the Olympic and
Paralympic Games in 2012. Whether in Mumbai or Milwaukee, viewers
will be able to watch on-demand and scheduled programming of all
the capital has to offer." Programming from the channel will
continue broadcasting on airlines and in hotel rooms, black cabs,
and trains and buses throughout the city, and through on-demand
television services such as Home Choice. These outlets have
accumulated a potential audience of 22 million since the launch and
Visit London plans to raise this universe to 65 million viewers by
the end of 2006. Narrowstep CEO Iolo Jones said, "Visit London
strives to be the most dynamic provider of tourism information
across every medium. In attracting tourists and additional business
to the city, it has now created a distinct advantage over other
capital cities by launching a broadband TV channel, capable of
delivering the highest quality content in an extremely cost
effective manner, that is accessible day or night from anywhere in
the world. We are delighted that TelVOS(TM) was able to deliver
against Visit London's high standards as an innovative solution for
its online content." About Visit London
(http://www.visitlondon.com/) As a non-linear medium
visitlondon.com gives 600,000 unique international and domestic
visitors free access to London TV, and has the advantage of
offering viewers a direct online booking facility for travel,
hotels, restaurants and more. Visit London has thirteen different
websites in nine languages in ten countries. London TV online
provides full screen high quality "on demand" viewing. Visitors can
experience "taster" selections of inspirational London programs and
watch a variety of comprehensive and informative programs. About
Narrowstep(TM) Inc Narrowstep(TM) Inc (OTC:NRWS) (BULLETIN BOARD:
NRWS) is a leading provider of Internet-based video content
delivery (TV on IP). Narrowstep's product and service offerings
enable customers to distribute channels of video-based content and
provide related services over the Internet. The Narrowstep system,
TelVOS(TM), enables comprehensive delivery of video content and
television-like programming to mobile, wireless, Internet,
broadband and broadcast services to clients throughout the world.
The Narrowstep system enables owners and users of video content to
reach audiences by "narrowcasting" -- targeting delivery of
specific content to interested groups. To learn more, visit
http://www.narrowstep.com/. For further information please contact
Andria Allan, Director of PR on +44 (0) 207 731 4242, Mob: +44 (0)
7810 283098. Email: Notes to editors Source: OECD Broadband
Statistics, June 2005. Enteraction TV is contracted by the tourism
body to provide content for London TV. Visit London is the official
visitor organization for London working in partnership with the
Mayor, the London Development Agency and the commercial sector.
DATASOURCE: Narrowstep Inc CONTACT: Andria Allan, Director of PR of
Narrowstep Inc, +44 (0) 207 731 4242, or mobile, +44 (0) 7810
283098, Web site: http://www.visitlondon.com/ Web site:
http://www.narrowstep.com/
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