Jessica Alba's Honest Co. Files for IPO -- Update
April 09 2021 - 5:41PM
Dow Jones News
By Josh Beckerman
Honest Co., the consumer products company co-founded by actress
Jessica Alba, filed for an initial public offering.
The company's offerings include diapers, baby clothes, skin care
and bath products, household items and face masks. It emphasizes
"living consciously," with efforts like its "NO List" of over more
than 2,500 chemicals and materials it won't use.
The Los Angeles company's investors include L Catterton,
Lightspeed Venture Partners, Institutional Venture Partners and
General Catalyst.
Revenue last year rose 27.6% to $300.5 million.
Ms. Alba wrote in the filing that "while I've seen iconic
companies that I grew up with disappear overnight, Honest has
thrived by maintaining the spirit of a start-up with the soul of a
powerhouse." She said during the pandemic, "people became more
aware of their health and what they bring into their homes," and
notes that the company created and brought to market a new Stay
Safe cleaning collection in less than six months. She discussed
Honest Co.'s "dynamic influencer strategy" and creation of
"relevant, 'snackable' content that educates and entertains."
Honest Co., which was incorporated in 2011, has discussed a
potential IPO at least as far back as 2014. In 2016, it was in
talks for a sale to Unilever PLC.
The company applied for Nasdaq Global Select Market listing
under symbol "HNST."
Write to Josh Beckerman at josh.beckerman@wsj.com
(END) Dow Jones Newswires
April 09, 2021 17:26 ET (21:26 GMT)
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