OTC: ILUS, ILUS International (Ilustrato Pictures International Inc) Announces the Acquisition of Its First US Firefighting Equipment Distributor, Georgia Fire and Rescue Supply, LLC.
February 15 2022 - 3:18PM
InvestorsHub NewsWire
NEW YORK, NY -- February 15, 2022 -- InvestorsHub NewsWire --
ILUS International Inc (OTC:
ILUS) is a Mergers and Acquisitions company focused on
acquiring and developing public safety technology-based companies
across the globe. The company has completed several acquisitions
and has now acquired Georgia Fire and Rescue Supply. This is ILUS’
first distribution acquisition and it is key to the rollout of ILUS
technology across North America, whilst adding significant
technical expertise and consistent, profitable revenue to the
company.
Founded in 2003 and headquartered out of Canton, Georgia,
Georgia Fire and Rescue Supply, LLC (Georgia Fire) is a renowned
nationwide distributor of firefighting and emergency response
equipment. The company holds several exclusive Georgian
distribution contracts for the sales and servicing of some of the
world’s largest firefighting equipment brands, such as Holmatro,
Innotex and Paratech. It also distributes a wide range of products
across North America, including prominent global brands for
firefighting and the wider public safety sector. Some of these
include but are not limited to; wildland firefighting, technical
rescue, hazardous materials, emergency response, law enforcement
and even homeland security. The profitable company has zero debt
and an annual turnover of $3.5 million.
Of great importance to ILUS is the acquisition’s extensively
experienced 7-member sales team, all of whom are retained
firefighters with a wealth of technical knowledge and a thorough
understanding of how to penetrate the US market. Georgia Fire
currently operates from its 6,000 square foot distribution
warehouse, from which several vehicles operate for sales and
servicing purposes across Georgia, Alabama and North-East Florida.
Within the coming months, ILUS plans to move Georgia Fire into a
15,000 square foot distribution facility with a showroom and
dedicated vehicle yard.
Georgia Fire is a leading distributor of Holmatro hydraulic
rescue equipment in the United States. The company has been selling
and servicing the global brand for many years. Although Georgia
Fire distributes a very broad product range, Holmatro has long been
the mainstay of the company’s product portfolio. Holmatro is the
world’s leading hydraulic rescue tools brand. It is widely used by
fire and rescue services to extricate road accident victims and for
several related rescue applications. With road accidents being in
the top 10 causes of death globally, ILUS immediately saw alignment
with Holmatro’s innovative technology that has been proven to save
lives.
ILUS’ focus on delivering its strategy of acquiring routes to
market in the US for its existing and future products has been
integral to its acquisition of a leading distributor such as
Georgia Fire. This is the first of many distribution acquisitions
in the US for ILUS and it compliments the company’s ongoing
acquisition of manufacturing capability in North America, the UK,
Europe, Asia and the Middle East. Georgia Fire provides an
immediate route to market for ILUS’ FireBug technology. Georgia
Fire’s experienced sales team is conducting daily demonstrations to
fire brigades and the wider emergency response industry, therefore
they are well positioned to present FireBug’s solutions for
structural compartment fires, electric vehicle (EV) fires,
wildfires and rapid response vehicle solutions.
Georgia Fire will be FireBug’s initial distribution channel into
the US market, meaning that all FireBug products will be
demonstrated to fire authorities across the US through this channel
and they will also be sold online, supported and serviced by the
acquisition. ILUS products distributed by Georgia Fire will be
manufactured or assembled in the US by the complimentary ILUS
acquisitions, Bull Head Products in Tennessee or Precision Powered
Products in Texas. Georgia Fire will be led by its current
President, Jason Whidby, who is also the son of the company’s
founder. With more than 20 years of experience in the firefighting
industry and still serving on a part time basis at the Atlanta Fire
Department, Jason will bring a wealth of experience to ILUS as the
company forges its path in the US market. Jason will report to ILUS
Managing Director, John-Paul Backwell, and will also provide
consultation to ILUS regarding its US firefighting equipment sales
strategy in the US.
John-Paul Backwell, Managing Director at ILUS, had the following
to say about the acquisition: “It is exciting to welcome Georgia
Fire to our family. It marks the beginning of our real “boots on
the ground” US rollout. The people at the heart of the company are
incredibly valuable to the delivery of our strategy in the US
market. We now have an effective distribution channel for our
existing firefighting equipment and vehicles, as well as the
exclusive distribution of leading global rescue equipment brands.
These brands deliver consistent quarterly revenue and provide
continuous opportunities for further US and global expansion. As a
result of this acquisition, additional very exciting acquisition
discussions are already underway and there is already engagement on
very significant US sales opportunities. We continue to deliver our
strategy, and acquisitions like Georgia Fire will be the
cornerstone of ILUS’ consistent growth and long-term
sustainability.”
For further information on the companies, please see their
communication channels:
Website:https://ilus-group.com
Twitter: OTC_ILUS
Contact:
Email:IR@Ilus-Group.com
Source: ILUS
Related Links
https://ilus-group.com
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OTC_ILUS
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