CHARLOTTE, N.C., Dec. 10, 2014 /PRNewswire/
-- Husqvarna Professional Products Inc., part
of Husqvarna Group (sto: HUSQB), and TEC International, LLP
jointly announced the sale of Bluebird International to TEC
International. The transaction transferred the BlueBird
brand, sales and manufacturing to TEC.
Under the terms of the agreement, which closed on December 5, 2014, TEC International will continue
to produce Husqvarna branded specialty turf equipment.
"The decision to sell Bluebird International is part of the
Husqvarna Group's strategic plan, a strategy that seeks to reduce
operational complexity, improve efficiency and give additional
focus to our end customers (consumers and professionals) and our
core brands," said Jeff Dewosky, Vice President-General
Manager, NA, Husqvarna.
"The acquisition of BlueBird International complements our
existing product lineup with an established line of turf
equipment. We look forward to further developing this well
established brand and giving our customers a wider range of product
offerings," said Nick Salvatore,
Executive Vice President/COO, TEC International.
BlueBird products will continue to be sold through distributors,
dealers and rental organizations, and all impacted partners have
been notified of the change.
About Husqvarna
Husqvarna Group is the world's largest
producer of outdoor power products including robotic lawn mowers,
garden tractors, chainsaws and trimmers. The Group is also the
European leader in consumer watering products and one of the world
leaders in cutting equipment and diamond tools for the construction
and stone industries. Founded in 1689 and celebrating 325 years of
engineering innovation, the Group's products and solutions are sold
via dealers and retailers to both consumers and professional users
in more than 100 countries. Net sales in 2013 amounted to
SEK 30 billion, and the Group had
14,000 employees on average in more than 40 countries.
About TEC International
TEC International is a world
class developer and manufacturer of products for Outdoor Power
Equipment and Power Generation industries with core competencies in
research and development, new product engineering and design,
global parts sourcing and lean cellular manufacturing. From its
Auburn Hills, MI Headquarters, TEC
provides cutting edge, innovative products for both domestic and
international customers.
Media Contact
Tony Carmen, TEC International
248.724.1802
tc@tecinternational.com
Lauren Fincher, Ketchum,
404.879.9294
lauren.fincher@ketchum.com
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SOURCE Husqvarna