CHARLOTTE, N.C., Aug. 15, 2014 /PRNewswire/ -- Husqvarna
Professional Products Inc., a division of Husqvarna Group
(sto: HUSQB), announced today that it will discontinue the
distribution of products under the Dixon® brand name
by the end of 2014 in North
America. International markets are unaffected at this time.
Husqvarna Group will continue to process Dixon warranty claims and
provide service parts under the Dixon brand for an extended period
of time.
While Dixon's line of zero-turn mowers, walk-behind mowers and
tractors will be discontinued, the Husqvarna Group will continue to
manufacture and market similar products under the current family of
Husqvarna Group brands. The Company does not expect that the move
will require any job cuts, and it is not expected to have any
noteworthy impact on Husqvarna Group's financial position.
"The decision to phase out the Dixon brand is part of the
Husqvarna Group's strategic plan, a strategy that seeks to reduce
operational complexity, improve efficiency and give additional
focus to the consumer," said Jeff Dewosky, Vice President –
Dealer Sales, Husqvarna.
Dixon products have been sold through the distributor and dealer
division, and all impacted partners have been notified of the
change.
About Husqvarna Group
Husqvarna Group is the world's
largest producer of outdoor power products including robotic lawn
mowers, garden tractors, chainsaws and trimmers. The Group is also
the European leader in consumer watering products and one of the
world leaders in cutting equipment and diamond tools for the
construction and stone industries. Founded in 1689 and celebrating
325 years of engineering innovation, the Group's products and
solutions are sold via dealers and retailers to both consumers and
professional users in more than 100 countries. Net sales in 2013
amounted to SEK 30 billion, and the
Group had 14,000 employees on average in more than 40
countries.
Media Contact
Lauren Fincher, Ketchum,
404.879.9294
lauren.fincher@ketchum.com
SOURCE Husqvarna