HRAL Hear AtLast Holdings Inc (PK)

(PINKSHEETS: HRAL) -- HearAtLast Holdings, Inc., a leading provider of suitable affordable solutions to clients with hearing needs in the billion dollar hearing loss market, announced today that the grand opening of the Dufferin Mall Wal-Mart location on June 16, 2009 has shown immediate signs of success in one of Toronto's oldest multicultural communities. With an established empty-nester base to draw from, the research and demographic studies used to select new clinics in Canada is proving to be quite successful, stated Robert Oswald of HearAtLast Holdings, Inc.

With a high concentration of laborers and retirees, the percentage of noise-induced patients is significant and many benefit from Canada's world leading health care system and workman's compensation programs. Noise induced hearing loss is recognized as the number one disability facing the North America workforce claims the World Health Organization (WHO; http://www.who.int) at a cost of over 60 billion dollars annually. Even after many years of OSHA-regulated efforts to conserve hearing, and despite the ready availability of hearing protection devices (HPDs), rates of noise-induced hearing loss continue to rise. A recent National Health Interview Survey showed hearing problems among individuals age 45 to 64 up 26 percent over the past 30 years.

The World Health Organization has called work-related noise-induced hearing loss (NIHL), "the No. 1 hidden disability in North America," and in Washington, D.C., the Centers for Disease Control and Prevention (CDC) claims NIHL is the most common occupational illness in North America.

OSHA regulations call for worker training, but clearly more needs to be done in order to increase awareness of noise-related hazards. There are some ways to take your hearing conservation program beyond the required regulatory minimums and help hearing conservation gain the respect it deserves.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal-Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi 416-436-3795 investorrelations@hearatlast.com