HRAL Hear AtLast Holdings Inc (PK)

HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), a leading provider of hearing solutions through their Hearing Stores, is pleased to announce its exclusive distribution agreement with ExSilent for Canada. With this new virtually invisible device touted as the "World's Smallest standard fitting CIC," we are confident that this will reach the untapped first-time buyer and more youthful hearing impaired market.

When fit expertly by one of our specialists, you simply can't see it. Due to its stealth like appearance, the black casing looks just like your ear canal, no more two tone flesh color eye sore. The ExSilent Q? is a new type of CIC (Completely In the Canal) hearing aid. It fits perfectly in your ear, becoming virtually invisible. The Q is one of world's most innovative CIC's available.

About ExSilent and Q?

ExSilent is an independent R&D company designing next generation hearing aids and audio applications. The Company's aim is to help solve some of the notorious problems of hearing aids in general and CIC's in particular. ExSilent works together with strategic partners in the hearing aid industry, the academic world and numerous specialists worldwide.

The modular design of the Q? makes it unnecessary to make any ear impressions or custom designed earpieces. Instead, the Q? is inserted in the ear with a patented soft tip: a highly flexible hypo allergenic soft tip that comes in various sizes, thus enabling the Q? to fit in practically all ears, on the spot. The same soft tips come with an innovative built-in cerumen protection system, making it impossible for cerumen to penetrate and damage the receiver. Cerumen entering the Q? is collected in the soft tip, which can easily be cleaned or disposed of and replaced, no sophisticated filter systems are needed, it's that easy. Because the concha stays empty, wind noise is reduced and directional hearing is improved.

High-quality components and the advanced digital microchip ensure high sound quality. The design of the soft tip and the use of high-quality materials enable prolonged comfort while wearing. The possibility to choose a standard solution means that you can test the Q? on the spot without having to spend extra visits to your dispenser for customizing.

Q? for Quality

Due to its innovative modular design, Q? does not require the making of any expensive and time consuming customized parts. No need to reschedule your life making multiple appointments spread over some week's time: with any luck you can have your Q? adjusted to your personal hearing needs within half an hour, without any compromise. Q? uses high quality hypo allergic highly flexible soft tips that come in various sizes and 'mould themselves' in any specific shape, in any specific ear. You can rest assured that you have one of the most advanced digital hearing aids out there.

Q? is composed of the same high-quality components as any other top of the line digital hearing aid available. Every Q? module is manufactured by professionals and with every single Q? undergoing strict quality control you can count on Quality with a capital Q?.

Of course Q? is equipped with state-of-the-art technology such as Anti Feedback Control to avoid irritating squealing, dynamic Noise Reduction to help you understand speech in noisy environments and many more features that will assist your listening experience constantly without even being aware of.

See less, Hear more

We at ExSilent know what motivates people into actually doing something about their hearing loss. The fact has always remained that only about 30% of the people needing hearing aids, indeed buy them, not to mention actually using them.

For more information about ExSilent and the Q?, please visit http://www.exsilent.com

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary of hearing stores co-located within select Wal- Mart stores throughout Canada. Their chain of hearing stores specializes in the sale of digital hearing aids and testing services. The Company is the affordable hearing solution for Canadians, combining the most sought after retail space in North America with convenience and location. HearAtLast provides State of the Art Hearing Testing and Dispensing services to individuals with all types of measurable hearing loss.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense the latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward- looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Investor Relations: HearAtLast Holdings, Inc. Aldo Rotondi 416-436-3795 investorrelations@hearatlast.com