HDUP HeadsUp Entertainment International Inc (PK)

HeadsUp Entertainment International Inc. (Pink Sheets:HDUP), operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine, are pleased to announce that tournament administration revenues and corporate sponsorship contracts for July and pre-registrations for the upcoming August events have exceeded the company's expectations.

The 2010 Stampede Classic Poker Tournament which finished Sun. July 18th, was won by Sean Finney. Total player registrations were over 30% higher than expected which is testament to the growing success of the marketing strategies implemented by the CPT.

The company is also pleased to report that Corporate Sponsorship contracts for the upcoming Canadian Open Poker Championships have been signed with several companies participating.

Player registrations continue to accumulate for the upcoming major event and the company anticipates a complete sell-out. This will result in total revenues in excess of $400,000. Cdn. with over $250,000 to the bottom line from the Stampede and Cdn Open events alone.

The company is also pleased to report major expansion into British Columbia and Manitoba and will soon be announcing further details of a number of new proprietary events in those regions.

For full details on all Canadian Poker Tour events go to www.canadianpokertour.tv and/or for details on the Canadian Open Poker championships please visit www.copc2010.com.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT:  HeadsUp Entertainment International Inc.
          Investor Relations
          Kelly B. Kellner
          (403) 269-9039
          www.headsupentertainment.com