HeadsUp Entertainment International Inc. (Pinksheets: HDUP), operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine, announced that they have finalized an agreement with strategic partner World Poker Showdown and Royal Caribbean Cruise Lines to host a Poker Super Cruise on the “Freedom of the Seas” launching March 23, 2011 from Port Canaveral, Florida. Based on the success of the previous poker cruise held in April of this year, the event is being expanded to 2 weeks sailing first to the Eastern Caribbean and subsequently to the Western Caribbean ports-of-call. By expanding to a 2 week series, profitability increases substantially as fixed costs of tournament infrastructure are covered in the first week and options for players to accommodate their vacation schedules are expanded. Sponsorship revenue, tournament fees and cash game rake revenue is expected to exceed $2,000,000 USD over the 2 week period, with net earnings approaching $1,200,000 or $.018/share.

HeadsUp President and CEO Kelly Kellner is actively engaged in negotiations this week that will allow for new television broadcasting technologies to help reduce production costs, add value to the sponsorship packages being sold and innovate the way that poker tournaments are currently being delivered to the marketplace. “The opportunities that have unfolded during our time in Las Vegas at the World Series of Poker are about to create a substantial turn in the profitability of broadcasting poker events,” stated Kellner. “A positive impact on shareholder value must come from innovation and the reduction of costs while continuing to negotiate strong agreements for generating revenues. To be able to deliver this kind of revenue in a short period is testament to the success of the branding we have worked so hard to build over the past 6 years.”

The Company is currently presenting a similar business model event structure to 4 Canadian and 2 international casinos and looks to make those announcements as soon as contracts are finalized.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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