Canadian Poker Tour Partners with the LIPS Tour to Promote the Canadian Ladies Open Poker Championship

HeadsUp Entertainment International Inc. (Pinksheets: HDUP) operators of the Canadian Poker Tour (CPT) and Canadian Poker Player Magazine are pleased to announce that they have partnered with the Ladies International Poker Series (LIPS) to promote the upcoming Canadian Ladies Open Poker Championships, one of the 11 events at this years Canadian Open Poker Championship Series in Calgary. The $550 buy in event will be held Sunday August 22, 2010 at the Deerfoot Inn and Casino starting at noon and is expected to sell out the maximum 250 player field.

“The partnership with the LIPS tour is a great affiliation for both companies as exposure of our national championship to female players around the world will enhance all elements we have built into this event’” stated HeadsUp President and CEO Kelly B. Kellner. Lacey Jones “Face of the CPT” will host and represent both LIPS and the CPT and add the grace, elegance and charm that the event has been designed to deliver to this growing segment of the poker marketplace. "I am thrilled for the opportunity to work with LIPS and the CPT in this capacity," said Jones. "LIPS has paved the way for many women in poker and is one of the most respected brands in women's poker today. I look forward to meeting women across Canada that love the sport as much as I do."

For full details on this and all events at the Canadian Open please refer to www.copc2010.com.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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