HeadsUp Entertainment To Launch "Canadian Poker Player Television" on March 5, 2010
February 03 2010 - 6:00AM
Marketwired
HeadsUp Entertainment International Inc. (PINK SHEETS: HDUP) is
pleased to announce that is launching its own online poker
television network on March 5, 2010. The network will be broadcast
online at www.CanadianPokerPlayer.tv and will feature Canadian
programming produced by the Company over the past 3 seasons plus
original content and features targeted at both the Canadian and
International poker playing audience. It is estimated that there
are over 3,500,000 poker players in Canada, a country which is now
the second largest online revenue generating country in the world
in the poker industry. HeadsUp has produced over 20 hours of
original programming from a series of major events in Canada and
features poker pros and celebrities including Phil Hellmuth, Gavin
Smith, Joe Hachem, Huck Seed, Antonio Esfandiari, Phil Laak and
Jennifer Tilly.
The March 5th launch will begin streaming the beta test version
of the network which will allow viewers to watch the streaming
network program schedule as well as choosing from archived content
that can be viewed on demand. Initial content will feature final
table poker action from the Stampede Classic in Calgary Alberta,
classic heads up matches between "Yukon" Brad Booth and Huckleberry
Seed for the Canadian Open Poker Championships title and a must see
match between Edmonton amateur Roger Sarna and WSOP Main Event
Champion Joe Hachem. The network will also feature documentary
programming showcasing a behind the scenes glimpse of the Canadian
Poker Tour's Invitational Finals in the Dominican Republic and the
2007 Stampede Classic.
The network will work hand in hand with Heads-Up's publication,
Canadian Poker Player Magazine. Featuring an in depth look at poker
in Canada and exclusive coverage of the Canadian Poker Tour, a
complete multi media package will be offered to sponsors to
effectively target the highly sought after demographic that HeadsUp
has cornered in Canada. Original content currently in production
will follow both pro and celebrity poker players as well as many
features from Canadian Poker Tour events across Canada. "There are
so many amazing players and stories that we find on tour", stated
HeadsUp President and CEO Kelly B. Kellner. "Both the magazine and
our online network will give players from across the country a
forum and showcase as we strive to build new poker superstars."
HeadsUp Entertainment is pleased to announce that it has come to
an agreement with 888 Poker to be one of the first network
sponsors, embedding content and commercials in the broadcast
schedule and using the network as a platform to reach players with
promotions and incentives on a real time schedule. "We believe we
will see changes in the way sponsors react to their customers and
having the ability to reach large scale audiences with on the spot
promotions, I am excited to be able to deliver a medium for
innovation of content delivery," stated Kellner.
Canadian Poker Player Television looks to be a substantial
revenue stream for the Company which has built an innovative and
effective means of monetizing both its media model as well as its
existing income streams. HeadsUp through its Canadian Poker Tour
brand offers a membership program designed to give players
substantial savings on tournament registration fees, merchandise,
an annual subscription to its magazine and participation in the CPT
Player of the Year program. Offered at $95, players can save over
$600 in registration fees at one casino alone in 2010, making the
product offered by the company extremely enticing to players. Grey
Eagle Casino in Calgary has been a tremendous partner to the CPT in
offering a combination of well structured events along with a value
proposition. Many affiliated CPT venues across the country are also
offering similar programs supporting the tremendous growth in
membership sales and revenues for the Company. "I believe every
poker player in Canada should be a card carrying member", commented
CPT Director of Operations Ron Campbell. "The combination of
savings along with discounts from sponsors and just the magazine
alone makes it a great investment." For more details or to purchase
a Canadian Poker Tour membership, please refer to the Company's
website www.canadianpokertour.tv.
The CPT hosted and sanctioned 362 events in 2009 and is
estimating that number to grow to over 560 in 2010 with expansion
in B.C. and eastern Canada. Supported by increasing revenues from
magazine advertising, television sponsorship, poker tourism and
proprietary events, the company expects to continue on its pace of
exponential growth in 2010.
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded
entertainment through the development, production and marketing of
televised programming based on poker and other entertainment
themes. For more information see the Company's websites
www.headsupentertainment.com and www.canadianpokertour.tv.
Forward-Looking Statements:
This news release contains "forward-looking statements" within
the meaning of the U.S. Private Securities Litigation Reform Act of
1995. When used in this release, words such as "estimate,"
"expect," "anticipate," "projected," "planned," forecasted" and
similar expressions are intended to identify forward-looking
statements, which are, by their very nature, not guarantees of
HeadsUp Entertainment International Inc.'s future operational or
financial performance, and are subject to risks and uncertainties.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may
differ materially from current expectations. The Company disclaims
any intention or obligation to update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Source: HeadsUp Entertainment International Inc.
Contacts: HeadsUp Entertainment International Inc. Investor
Relations (403) 269-9039 www.headsupentertainment.com
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