BSN® Set to Reveal Breakthrough in Sports Supplementation

BOCA RATON, Fla., June 24, 2014 /PRNewswire/ -- Recognized internationally for its series of category firsts, BSN® (Bio-Engineered Supplements and Nutrition) announced today that it will soon unveil the latest advancement in sport supplementation.

"For over a decade, BSN® has set the bar for innovation in the performance nutrition world, and that bar is about to be re-set," said Kent Cunningham, Vice President of Marketing for BSN®. "The entire BSN® team, from the lab to the gym, has given relentless focus to create a brand-new formula that will push athletes and their workouts past previous limits."

Cunningham continued, "No matter the athletic endeavor, this product is engineered to help you finish first."

The official new BSN® product unveiling is set for Monday, June 30^th, 2014 at 10 a.m. EST.

In speaking about the soon-to-be released product, BSN® Senior Brand Manager Eric Hart commented, "The days of having to choose between taste and performance are about to come to an end. The supplement landscape has changed." Hart added, "The new formula brings it - and so does the flavor."

Those seeking to be among the first to know about the new BSN® product announcement are encouraged to visit www.BSNPUSH.com, which offers an opportunity to receive an e-mail notification as the new product debuts, and features the attached preview video.

Founded in 2001, BSN® is a wholly-owned subsidiary of Glanbia plc (GLB: ID), an international nutritional solutions and cheese group headquartered in Ireland. Glanbia has over 4,300 employees worldwide, with manufacturing facilities in seven countries and sales/technical support in 14 countries. Glanbia's products are sold in 130 countries worldwide. All BSN® products are formulated and manufactured under stringent requirements that ensure universal safety, quality, and potency.

Contact: Eric Hart
BSN Senior Brand Manager
(561) 994-8335
EHart@BSNOnline.net