EESO Enzyme Environmental Solutions Inc (CE)

(PINKSHEETS: EESO) It all started with a facelift... EESO launched its new corporate website last month as a "Grand Opening" toward increased retail and individual consumption. CEO/President Jared Hochstedler comments, "The new website is a means in which Enzyme Environmental Solutions can begin to position ourselves toward growth in industrial and household recognition and accessibility. The new website will feature links to our videos, tips, educational materials and a user-friendly shopping cart for consumer and industry access to our product line."

"The website is a nice foundation for our new strategy in that it caters to the smaller retail and individual purchasers but also facilitates product exposure to larger corporations worldwide. This will be key in our marketing and services to food service, hospitality and industrial clientele," says Bill White, VP of Sales and Operations. "As well, we plan to implement the concepts and flavor we use in our videos into television commercials to be aired regionally and branch out from there.

"If you haven't seen our videos, our Media department has done a great job," says White. "We capture the audience with a quirky flavor much like the Geico ad campaigns -- having fun yet getting the message across effectively, such as our two most recent spots which you can find on You Tube." (Videos referenced can be viewed at: http://www.youtube.com/watch?v=ETl8wXbwGF0 and http://www.youtube.com/watch?v=nvPoFnJKpJo)

The increased exposure has already led to the company making a name for itself in the eyes of retailers. Most recently, Healthkick Nutrition Centers has taken on the home solutions product line for its shelves including the 'Wipeout' stain pen and EESO's ever-popular enzyme based laundry detergent. Bob Morris, Founder of Healthkick Nutrition Centers whose flagship store resides in Fort Wayne, Indiana, sees potential for the product line as a good fit for the health, fitness and wellness markets. "It only makes sense. I carry a wide range of products that cater to a wide range of needs in all of our stores... Every one of our managers is well educated in nutrition and wellness and we pride ourselves on this... We like to think holistically when it comes to health and wellness and the products from Enzyme Environmental Solutions will only further support our core values... Why take supplements to benefit your health if you're going to be breathing in harmful chemicals all day. How can you take the time to care to give your child a supplement like Animal Parade or Chicago Nutrition's Foundation for Kids and then clean your kitchen with ammonia? Why wash your clothes in anything but an enzyme based formula, once you know the difference?" Morris and his brothers have 4 stores locally and 2 of their franchises, one in Flowermound, Texas and the other in southern Indiana have already taken a liking to the product line toward increased offerings to their customers. "As we grow nationwide, I can definitely see Enzyme Environmental Solutions formulas becoming a mainstay at our stores. We've received good feedback from customers so far," says Morris.

Jared Hochstedler adds, "We're happy to have a store like Healthkick Nutrition, whose industry savvy and product familiarity serves their customer base well. We believe their enthusiasm for our product will be contagious."

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact: Newbauer Media Relations Email: mark@enzymeconsultants.com