DAVI LUXURY BRAND GROUP, INC. Announces Reality TV Star Taylor Armstrong as Spokesperson for DAVI Skin Care
March 14 2011 - 9:00AM
Business Wire
DAVI LUXURY BRAND GROUP, INC. (OTC Bulletin Board: MDAV), has
appointed Taylor Armstrong to be a spokesperson for DAVI branded
luxury anti-aging skin care line. Taylor Armstrong, who has
recently gained recognition as one of Bravo’s “Real
Housewives of Beverly Hills,” is both a seasoned businesswoman
and beauty product connoisseur:
“I am truly honored to have this unique opportunity to be a part
of DAVI’s success and growth into the global luxury skin
care market,” remarked Taylor Armstrong. “Not only do I
believe in the efficacy of their anti-aging skin care line using
the powerful antioxidants found in grapes and the highest quality
natural ingredients of any products, but I am also confident that
my role will support the company’s passion and vision for the brand
becoming a worldwide leader in luxury skin care.”
Added Parrish Medley, CEO of DAVI: “Our
appointment of Taylor Armstrong as a spokesperson for DAVI
is twofold: for starters, she is an entrepreneur who understands
the full spectrum of what it takes to build a successful brand;
secondly, we believe she is an influential voice for those looking
to connect with our world class line of luxury skin care
products.”
To date, DAVI is perhaps best known for its proprietary complex,
Meritage. This microencapsulated anti-aging antioxidant complex
that is at the core of DAVI LE GRAND CRU face cream. Its sustained,
time-release technology provides slow infusion of antioxidant
health benefits to the skin.
“We are extremely excited to have someone who shares our passion
for life, health and excellence joining our company,” said Carlo
Mondavi. “We are confident that Taylor Armstrong’s input
and experience will be a key element to the future success of
DAVI.”
About DAVI LUXURY BRAND GROUP INC.
DAVI LUXURY BRAND GROUP, INC. develops, licenses and markets
luxury skin care products founded by Carlo Mondavi, grandson
of American Icon Robert Mondavi, using the antioxidants
found in wine and grapes. The company markets skincare products
under the “DAVI Skin” and “DAVI” brand names. The products
currently are provided as amenities at prestige hotels and as first
class in-flight airline amenities. The company’s goal is to also
market its branded skincare products through upscale department
stores, specialty retailers, prestige resorts, salons and spas, on
cruise ships, and through airline duty-free shops. The company’s
skincare products contain minerals, vitamins and nutrients that are
found in a by-product of the wine making process called the pomace.
Planting techniques at select vineyards produce deeper vines with a
lower yield of grapes per vine. After processing, these grapes
yield higher concentrations of minerals, vitamins, and nutrients
than grapes from other vineyards. Additionally, the uniquely long
maceration process to which these grapes are subjected, yield
polyphenols in relatively high quantity. Polyphenols are the free
radical scavengers that, among other things, help to protect
collagen and elastin fibers and prevent the destruction of
hyaluronic acid in the skin. Management believes that the use of
this pomace will allow for the creation of skin crèmes that can
help fight the natural aging process of the skin.
WWW.DAVILUXURYBRANDGROUP.COM OTC Bulletin Board: MDAV
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