Carroll Shelby Cal Baseball Day at University of California, Berkeley Proves a Success, to Become Annual Tradition
February 18 2014 - 12:59PM
Business Wire
Carroll Shelby International (CSBI.PK), the parent company of
Carroll Shelby Licensing and Shelby American, announced today that
the first annual Carroll Shelby Cal Baseball, which was held on
Saturday, Feb. 15, 2014, at Evans Diamond located on the campus of
the University of California, Berkeley, was a success. It will
become an annual event beginning in 2015.
“The Carroll Shelby Cal Baseball Day was a testament of the
excitement that surrounds the Shelby brand,” said Ari Kopmar,
executive vice president of consumer initiatives. “We successfully
bridged America’s favorite performance car with America’s favorite
past time in a way that’s never been done before. Not only was our
reception strong among Shelby and Ford enthusiasts, but the support
from the baseball fans and university students was tremendous.
We’re excited about making the Carroll Shelby Cal Baseball Day an
annual tradition.”
A special “Show and Shine” car exhibit was located outside the
stadium and featured Shelby and Ford-powered cars owned by Team
Shelby members and Ford enthusiasts from across northern
California. Among the featured Ford Shelby Mustangs was Mark
Lopez’s ’66 Shelby GT350, which has been owned by his family since
they purchased it in 1967. It was originally sold by Shelby
American to Competition Press, who then sold it to the Lopez
family.
“I was a little apprehensive about hosting a Team Shelby event
in conjunction with a college baseball game,” said Michael McGuirk,
president of the California Team Shelby region. “However, Carroll
Shelby Cal Baseball Day turned out to be a spectacular event that
Shelby and baseball fans alike fully embraced. The Shelby and Ford
‘Show and Shine’ generated a lot of foot traffic and exposed the
Shelby brand to a younger demographic. The support our Team Shelby
chapter received from Carroll Shelby International was
phenomenal.”
In addition to the “Show and Shine,” Carroll Shelby Cal Baseball
Day was kick started with a special video presentation about
Carroll Shelby and his contribution to American muscle car
performance. Neil Cummings, co-CEO of Carroll Shelby International
and a trustee for the Carroll Shelby Foundation, threw the opening
pitch for the first double header game; Joe Conway, Co-CEO of
Carroll Shelby International and CEO of Shelby American, threw the
opening pitch for the second game. Shelby merchandise including
apparel, die cast collectibles and remote control cars were used as
prizes during the game. An animated race video featuring a Shelby
Super Snake GT500, Shelby Daytona Coupe and Shelby Cobra was also
created for the event and will be shown at games throughout the
season.
Dates for the 2015 Carroll Shelby Cal Baseball Day are still
being considered.
About Carroll Shelby
Licensing
Auto manufacturer and entrepreneur Carroll Shelby is one of the
most famous and successful high performance visionaries in the
world. A pioneer for modern automotive licensing programs, he began
licensing his name and designs for various products beginning in
the 1960s. He founded Carroll Shelby Licensing Inc., which is the
exclusive holder of trademarks and vehicle design rights for some
of the most famous muscle cars and high-performance vehicles. CSL
also holds trademark rights for Shelby-branded apparel, accessories
and collectibles. For more information about the company or
licensing opportunities, call (310) 914-1843, fax (310) 538-8189 or
write CSL at 19021 S Figueroa St., Gardena, CA 90248, or visit
carrollshelby.com, shelbylicensing.com or
carrollshelbyinternational.com.
About Shelby American,
Inc.
Shelby American manufactures and markets performance vehicles
and related products. The company builds authentic continuation
Cobras, including the 427 S/C, 289 FIA and 289 street car component
vehicles. Shelby American offers the Shelby 1000, GT500 Super
Snake, GT and GTS post-title packages for the 2005-2014 Ford
Mustang, as well as the 2013-2014 Shelby Focus ST and 2012-2014
Ford Raptor. For more info, visit www.shelbyamerican.com.
Safe Harbor Statement
The statements contained in this press release that are not
purely historical, including statements regarding the Company’s
expectations, hopes, beliefs, intentions, or strategies regarding
the future, are forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. Actual
results may differ materially from those expected because of
various known and unknown risks and uncertainties, including, but
not limited to, the continuing effects of the U.S. recession and
global credit environment, other changes in general economic and
industry conditions, the award or loss of significant client
assignments, timing of contracts, recruiting and new business
solicitation efforts, currency fluctuations, and other factors
affecting the financial health of our clients. These and other
risks are described in the Company’s most recent annual report on
Form 10-K and subsequent reports filed with or furnished to the
U.S. Securities and Exchange Commission. The forward-looking
statements included in this press release are based on information
available to the Company on the date hereof, and the Company
assumes no obligation to update any such forward-looking
statements.
TimePiece PR & MarketingScott Black,
214-520-3430SBlack@TPRM.com
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