BizRocket.com Blasts Past Competitor Sites with Free Parental Filter to Meet Increased Market Demand for Pre-Teen Social Netw...
August 04 2011 - 10:30AM
Business Wire
BizRocket.com, Inc., (Pink Sheets: BZRT) announces today, that
in light of recent studies of precipitous growth in pre-teen social
networking, it will launch an online marketing campaign which
speaks to pre-teens with a focus on parents and schools. BZRT
Executives feel that now, more than ever, the market for pre-teen
social marketing is prime for an array of competitors and that
KidzRocket.com has key advantages to set it apart from its
counterparts as a major competitor toward attractive revenues and
potential buyout scenarios.
Social network spending is expected to reach $6 billion this
year. The social networking market for kids age 13 and under is
estimated at over one billion ($1,000,000,000) dollars per year and
rapidly growing. BizRocket.com, Inc. is committed to earn a
significant share of that revenue stream for shareholders and
provide a safe Internet experience for pre-teens. BizRocket.com,
Inc. projects annual revenues to exceed $50 million by third year
of full operations.
A new survey shows that despite age restrictions on some social
media sites, the number of parents who would allow children 10-12
years old to have a Facebook or MySpace account has doubled in a
year. “With that,” states BZRT CEO, Robert Williams, “comes an
increased need to protect preteens, and KidzRocket.com is designed
just for that - to provide a social networking outlet for pre-teens
in an entertaining, safe environment.”
KidzRocket WebFilter parental control module offers home users
with cutting edge features designed to help protect the young or
more sensitive members of the family from pre-defined potentially
offensive web and email content. When on the Internet, parents know
which websites and categories their children have attempted to
access.
The free KidzRocket WebFilter module allows the administrator of
a family's home PC to control the types of images and other content
that can be viewed both online and embedded within emails.
Utilizing the F4i real-time image composition analysis (ICA)
engine, KidzRocket WebFilter enables a home PC to become an
advanced 'content censor' without relying solely upon the dated
(and often less effective) 'black & white' list approach
employed by many less advanced systems.
Recent Research, according to The Mediatrician®
(http://tinyurl.com/3krf9oj) shows that there’s more to say in
regards to the question about whether preteens should be on
mainstream social networks without a safety net. “Scientific
knowledge about brain development implies that Facebook's minimum
user age of 13 is, if anything, a little low. A tween’s brain
simply hasn’t developed enough yet to really understand and carry
out the tenets of cybersafety because the pre-frontal cortex—the
area in the brain crucial for impulse control, future thinking, and
what Freud called “superego” or conscience—doesn’t fully develop
until a person’s mid- to late 20s.”
It further goes on to say, “Therefore, although many parents
believe that their own children are smarter than the average bear
and can handle cybersafety as early as middle school,
neurodevelopment occurs in predictable patterns and timeframes, and
no 13 year old is there yet. Developing the skills necessary to be
a responsible cybercitizen is not a matter of intelligence or
experience—it’s a concrete fact of nature.”
“Our filter goes above and beyond simply the confines of our
website and protects the entire family unit from predators and
threats of cyberbullying whether you’re on KidzRocket.com or
surfing hundreds of other sites. It’s a key factor in providing
entertainment while taking accountability therein to ensure a
protected environment in which kids can enjoy and parents can
breathe easy all the while.”
KidzRocket.com was invented to meet the national
challenge to help protect children from Internet predators,
cyberbullying, and various inappropriate Internet related
content. KidzRocket.com complies with the Children's
Online Privacy Protection Act - FTC (COPPA).
KidzRocket.com is a subsidiary of
BizRocket.com, Inc. (Pink Sheets: BZRT)
Forward-Looking Statements Disclosure
This press release may include certain forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995. These statements include all statements other
than those made solely with respect to historical facts. These
statements involve known and unknown risks, uncertainties and other
factors that may cause our actual results or performance to be
materially different from any future results or performance
expressed or implied by these forward-looking statements.
Forward-looking statements in this press release should be
evaluated in light of these important factors. Although we believe
that these statements are based upon reasonable assumptions, we
cannot provide any assurances regarding future results. We
undertake no obligation to revise or update any forward-looking
statements or to make any other forward-looking statements, whether
as a result of new information, future events or otherwise.
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