AXTG Axis Technologies Group Inc (PK)

Axis Technologies Group, Inc. (PINKSHEETS: AXTG), a green technology designer, manufacturer and marketer of a proprietary line of energy saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry, announced today the appointment of Mr. Byron Hogue and Mr. William Bethell to the company's Advisory Board.

Mr. Hogue will assist Axis Technologies in warehouse management and logistics. Mr. Hogue is most known for assisting Frederick Smith, CEO of Federal Express, in the early days of the well known package and letter delivery company. While at FedEx, Mr. Hogue served as Executive Assistant to the Chairman and held positions as Vice President of Sales, Governmental and Regulatory Affairs and Air Operations. Mr. Hogue said, "I am excited about the opportunity to work with another emerging company that can have a profound impact on the world. Axis has a patented technology that can significantly reduce energy consumption and the global carbon footprint and I look forward to assisting the company in meeting its full potential."

Mr. Bethell will serve as Chief Strategy Officer, assisting Axis in establishing operational systems and procedures for product rollout. Most recently, Mr. Bethell assisted in the acquisition and spin-off of a $100MM non-core business unit from one of the country's largest financial institutions. Mr. Bethell noted, "The Axis ballast technology's time has come in the marketplace both for political and economic reasons. I have no doubt that Axis Technologies' daylight harvesting ballast will play an important role in the end user's energy cost reduction strategies and assist good corporate citizens in developing 'green' philosophies."

Mr. Jim Erickson, President of Axis Technologies, added, "We are very fortunate as a company to obtain the services and expertise offered by Bill Bethell and Byron Hogue. They both share our vision of providing companies and government agencies with an easy way to substantially reduce their lighting bills. With the Federal stimulus funding finally beginning to reach the states, we look forward to utilizing Bill and Byron's experience and business contacts for building Axis Technologies into a significant player in the green technology sector."

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About Axis Technologies, Inc. (www.axistechnologyinc.com)

Axis Technologies Group, Inc., through its wholly owned subsidiary, Axis Technologies, Inc., designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the standard ballast into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. The Axis Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight. The Axis Ballast avoids "over-lit" conditions that increase energy costs by harvesting and utilizing free daylight from windows or skylights. As the amount of available daylight fluctuates, the Axis Ballast automatically keeps lighting "tuned" to the desired level in a designated area. (www.axistechnologyinc.com/products.html) Underwriters Laboratory has approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast. Numerous utilities have included the Axis ballast in their rebate programs offered to their commercial and government customers. Axis Technologies recently introduced an addressable fluorescent lighting ballast which enables utilities to manage peak load demand through the remote controlled dimming of fluorescent lighting of corporate clients.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact: Jim Erickson President, Axis Technologies, Inc. (866)458-9880 Investor and Media Relations for Axis Technologies 404-261-1196