ALIF Artificial Life Inc (CE)

Artificial Life, Inc. (OTCPK:ALIF), a Hong Kong based investment company, today announced upcoming release of app toys developed with WowWee Group Limited under the brand AppGear™.

The Company, together with its subsidiary Alife Studios, Inc., have developed two smartphone applications "Zombie Burbz" and "Elite CommandAR", which made their debut at the CES in Las Vegas January 2012. The two products are sold under the AppGear™ brand.

AppGear™ from WowWee is a line of collectible toys that interact with free downloaded apps; the latest trend in the world of toys, gaming and graphics. AppGear™ changes the way consumers interact with games, connecting apps with traditional tangible toys providing the user with a unique interface combining the digital and real world.

Launching in early 2012 with 6 unique titles, AppGear™ will be the low-cost innovative leader in the newly created category, known as AppCessories.

Every AppGear™ product, such as a collectible toy figure, interactive playset or customizable toy, will connect or interact with the associated free downloaded app. Also unique to AppGear™ and crucial to the success of AppGear for 2012, every AppGear™ product including Zombie Burbz and Elite CommandAR is compatible with both iOS (iPhone, iPad, iPod Touch) and Android platforms.

For product videos and more details, please visit:

http://www.appgear.com/zombieburbz.php and http://www.appgear.com/elitecommandar.php

"We are very excited about these cool app toys and our cooperation with WowWee. It's a new business area for us that is rapidly expanding and we will develop and release more innovative apps for toys soon," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About WowWee

WowWee was founded in 1988 and maintains offices in Hong Kong, Carlsbad (California), Montreal (Canada), New York (New York), and Wauthier-Braine (Belgium). The introduction of WowWee's Robosapien™ robot in 2004 revolutionized the way we interact with entertainment robotic companions.

One of the most popular entertainment robots in the world, with global sales of more than 6 million units, the Robosapien robot was the first commercially available biomorphic robot – a fusion of technology and personality. The Robosapien humanoid product line evolved to include 2005's Robosapien V2 robot, which added functionality like speech capability, and 2006's RS Media™ robot, which featured a complete multimedia experience that allowed users to create and edit functions. In 2008 and 2009, the next generation of personality-packed companions—the RS Tri-Bot™, Joebot, and Roborover robots—was released and provided endless entertainment with different play modes.

With a focus on the development of breakthrough consumer technologies, WowWee continues to forge new categories in personal robotics and entertainment with its imaginative, innovative, award-winning gadgets and toys. Consumers can see items from several distinct product lines -- WowWee Robotics™, Paper Jamz®, Light Strike™, Lite Sprites™, WowWee Alive™, WowWee FlyTech™, WowWee Technologies™ – that include innovations that walk, talk, jam, fire, color, purr, fly, and project.

For more information on WowWee Group Limited, please contact:

Scott Goldberg

media@wowwee.com

About Artificial Life, Inc.

Artificial Life is a new kind of investor. We act as a global incubator and business network provider and facilitator for our holding companies, assisting them in their sales, production, and general business development activities. We invest mainly in the BRICS (Brazil, Russia, India, China and South Africa) markets with a focus on smartphone content and wireless technology such as: near field communication, mobile business apps and games, mobile health services, social networking apps and games, and mobile commerce.

Artificial Life, Inc. is a Delaware registered corporation founded in 1994 in Boston. We are a public US entity (OTCPK:ALIF). Our global headquarters is in Hong Kong and our EMEA headquarters is in Berlin, Germany. We have won many industry awards for outstanding technology and products in prior years. For more information on ARTIFICIAL LIFE, INC., please contact: Artificial Life IR and PR Contact: Tel: (+852) 3102 2800 ir@artificial-life.com

The Artificial Life logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1669

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to: the general economic conditions in the markets in which we operate; the success of our newly adopted business model and strategy; our ability to find investment targets for reasonable conditions; the economic conditions in the BRICS nations; our ability to sell equity or assets and intellectual property; our ability to obtain additional funding to operate and grow our business and to do investments; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of broadband mobile technology; market acceptance for use of mobile handheld devices;; our reliance on a relatively small number of clients and brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on August 2nd, 2011. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.