LiveWire Ergogenics, Inc Completes Acquisition of Majority Stake in The Apple Rush Co. Inc. & Announces Intention to Change A...
May 20 2014 - 3:03PM
Marketwired
LiveWire Ergogenics, Inc Completes Acquisition of Majority Stake in
The Apple Rush Co. Inc. and Announces Intention to Change Apple
Rush Company Name to Applied Herbaceuticals, Inc.
YORBA LINDA, CA--(Marketwired - May 20, 2014) - LiveWire
Ergogenics, Inc. (OTCQB: LVVV) is pleased to inform its
shareholders that it has finalized the majority acquisition of The
Apple Rush Co. Inc. (PINKSHEETS: APRU) and has announced its
intention to change the name of Apple Rush Company to Applied
Herbaceuticals, Inc. and continue to trade under the symbol
APRU.
Pursuant to the transaction, LiveWire owns approximately 77% of
APRU as well as the CANNA Bliss and CANNA Rush trademarks.
Additionally, APRU has entered into a long-term license agreement
whereby APRU shall be the exclusive worldwide licensee of the Apple
Rush and Ginseng Rush branded products.
"We chose Applied Herbaceuticals to differentiate our brands and
maintain the goodwill attributed to our flagship LiveWire Energy
chew brand," said Bill Hodson, Chief Executive Officer for LiveWire
Ergogenics. "Applied Herbaceuticals will focus on distributing the
branded CBD-based products CANNA Rush and CANNA Bliss. We look
forward to working closely with our joint-venture team and
distribution partners to introduce branded and private-label
products to our customers through Applied Herbaceuticals."
Tony Torgerud, CEO of Applied Herbaceuticals, stated, "I see an
excellent opportunity with Canna Bliss and Canna Rush along with
the re-launch of the Apple Rush and Ginseng Rush brands. We
are building a strategy to introduce and re-invigorate these
products."
Over the next 30 days, LiveWire will launch a new corporate
website, LiveWireErgogenics.com that will provide a clear and
concise explanation of corporate structure.
Details of the transaction can be found in Form 8K filed by
LiveWire on May 20, 2014.
About LiveWire Ergogenics, Inc. (OTCQB: LVVV) and LiveWire
Energy™ Chews
LiveWire Energy™ chews are manufactured in Anaheim, California
by LiveWire Ergogenics, Inc.
Designed for consumers with an action-packed lifestyle, LiveWire
Energy™ chews are pocket-sized, portable alternatives to bulky
energy drinks or shots. Available in seven different flavors, the
Company's grab-n-go packaging responsibly displays the amount of
caffeine in each chew, including Citrus Mango (90 mg
caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine),
Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine),
Cinnamon Fire (90 mg caffeine), and Coffee (100 mg
caffeine).
LiveWire Ergogenics, Inc. was formed in 2008 and its products
are available for purchase at thousands of retail outlets
nationwide or are available online at:
http://www.livewireenergy.com
About The Apple Rush Co., Inc. (PINKSHEETS: APRU)
The Apple Rush CO., Inc. is a manufacturer of natural and
organic beverages and food products.
APRU is a lifestyle brand holding company that specializes in
healthy alternative nutritional supplements. Its brands
currently include Canna Bliss, and Canna Rush and the worldwide
distribution rights to the nostalgic brands Apple Rush and Ginseng
Rush. Separate divisions are set by the active ingredients
within the products such as Hemp based CBD oils, Ginseng,and other
healthy lifestyle products. Ginseng Rush and Apple Rush are
the premier beverages produced by the Apple Rush Co.,
Inc. Beginning with a 40 year history in the natural beverage
arena the Apple Rush Co., Inc is prepared to return to prominence
with its sparkling fruit juices and newly developed fruit smoothie
product line. We have a goal to become the leader in natural
and organic healthier alternative beverage products.
For additional information: Website:
http://www.livewireenergy.com Facebook:
http://www.facebook.com/LiveWireEnergychews Twitter:
http://twitter.com/#!/EnergyChews Website:
http://www.applerush.com
Safe Harbor Forward-Looking Statements To the extent that
statements in this press release are not strictly historical,
including statements as to revenue projections, business strategy,
outlook, objectives, future milestones, plans, intentions, goals,
future financial conditions, future collaboration agreements, the
success of the Company's development, events conditioned on
stockholder or other approval, or otherwise as to future events,
such statements are forward-looking, and are made pursuant to the
safe harbor provisions of the Private Securities Litigation Reform
Act of 1995. The forward-looking statements contained in this
release are subject to certain risks and uncertainties that could
cause actual results to differ materially from the statements
made.
LEGAL DISCLOSURE
LiveWire Ergogenics, Inc or Applied Herbaceuticals do not sell
or distribute any products that are in violation of the United
States Controlled Substances Act (US.CSA). Cannabidiol (CBD) is a
natural constituent of hemp oil.
INVESTOR RELATIONS CONTACT Carmel Advisors 877-412-3025 Email:
Email Contact
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