Washington DC -- November, 9, 2017 -- InvestorsHub
NewsWire: Village Tea Company Distribution, Inc , a
division of Affinity Beverage Group, Inc (OTC
PNK: ABVG) announced that it has partnered with retail industry
veteran Don Jones to form Village Tea Direct, LLC (hereinafter “The
Company”) for the purposes of re-launching the Village Tea Company
branded retail store concept and e-commerce platform (www.villageteaco.com) to create a
dynamic and robust direct to consumer experience to compliment the
brands existing wholesale distribution and food service
strategy. Mr. Jones, who is the co-founder of Verite Capital
Partners and is currently a senior advisor for retail, consumer
products and food service sectors at Beechwood Capital Advisors,
has served as a trusted advisor to Village Tea Company over the
past several years. Mr. Jones will bring his 40+ years of retail
and consumer products experience with some of the world’s most
iconic brands, including GAP, Target Corporation, Ikea and others
to grow and expand the new Village Tea Company retail and direct to
consumer platform.
The Company intends to develop, open and operate various formats
(free-standing, kiosk, tea bars, etc ) of Village Tea Company
branded retail locations. The locations will not only feature
Village Tea Company premium loose leaf teas by the cup in various
forms but also other Affinity Beverage Group portfolio and
distributed products including; Undone Chocolate hot cocoa, Jawea
vegan shakes, Vegan Smart smoothies and other locally sourced food
and beverage options. There are also plans (depending on the size)
to create a retail section in each location that will offer
various sizes of packaged Village tea products and accessories,
Undone Chocolate bars and drinking
chocolate,Vegan Smart, PURA Organic Agave Sweetener and
other complimentary products.
“We feel that a strong brand needs to have a presence in 3
areas; brick and mortar, e-commerce and wholesale distribution in
order to survive and thrive in today’s marketplace. With the
announcement of the closing of Teavana, the ever increasing
popularity of boutique tea brands and retail outlets across the
country, coupled with the increased emphasis on health and wellness
in the US market, there is a growing need for more healthy food and
beverage retail concepts. We feel that the timing is right to
re-launch the Village Tea Company direct to consumer platform. The
demand for healthier food and beverage options, especially among
millennial’s, has exploded of over the past several years which
gives us a unique opportunity to showcase all of our fantastic
organic, natural and vegan friendly products directly to our core
consumer in our own branded retail environment,"stated Janon
Costley, CEO, Village Tea Company and Affinity Beverage Group,
Inc.
In addition to developing new locations, the new venture will
also seek to identify opportunities to acquire and convert existing
“neighborhood” tea and coffee shops in urban centers throughout the
Mid-Atlantic and Northeastern regions of the United States to
launch the new concept. In fact, the Company has already identified
an opportunity in the Washington DC area as its first targeted
acquisition and conversion. The Company will provide more details
regarding this opportunity as they become available.
Please continue to followVillage Tea Company and Affinity
Beverage Group for more updates.
About Village Tea Company Distribution,
Inc
Village Tea Distribution Company, Inc ( www.villageteaco.com ) sources
high-quality, unique teas with distinct flavor combinations and
packages them under its Village Tea Company brand name in a variety
of creative and earth-friendly ways. The Village Tea
Company brand is currently sold in many major retailers throughout
North America.
About Don
Jones
Don Jones, a veteran retail industry executive with over 40
years of retail and consumer products industry experience who
has held up senior-level management positions with companies such
as GAP, Target Corporation, IKEA and Macy’s. Mr. Jones is the
Cofounder and Managing Partner at Verite’ Capital Partners, a
minority and women owned fund-less sponsor private equity fund
focused on investing in and advising small businesses in domestic
emerging markets with revenues of less than $100 million. He is
also a Senior Advisor for Retail, Consumer Products and Food
Service Sectors at Beechwood Capital Advisors, a full-service
investment banking firm. He also sits on the board of directors of
several retail companies and organizations including Chairman of
Connecticut Retail Merchant Association’s Charitable Foundation,
the Board of Directors of New York City Investment Fund, Elaine
Turner Designs, Connecticut Retail Merchant Association,
Amenity Skincare and the Trinity High School Foundation to name a
few. Most recently Mr.Jones was the chairman and CEO of two
fast casual restaurant chains located across several states in the
Northeast.
About Affinity Beverage:
Affinity Beverage Group, Inc. (www.affinitybeverage.com) is a
holding company that focuses on branded consumer product
acquisition opportunities in the $3.4 trillion health and wellness
sector. Affinity primarily targets lifestyle brands, companies,
and/or exclusive product distribution rights focusing on
traditional and non-traditional, healthy beverage options. Affinity
will also seek opportunities involving uniquely positioned young
brands specializing in all natural/organic foods, bio-food,
supplements and personal care products for strategic
partnerships, distribution agreements and potential acquisition.
The Company currently has two wholly owned subsidiaries, Village
Tea Company Distribution, Inc and Undone Chocolate, LLC.
Forward-Looking Statements
Certain statements in this news release may contain
forward-looking information within the meaning of Rule 175 under
the Securities Act of 1933 and Rule 3b-6 under the Securities
Exchange Act of 1934, and are subject to the safe harbor created by
those rules. All statements, other than statements of fact,
included in this release, including, without limitation, statements
regarding potential future plans and objectives of the company, are
forward-looking statements that involve risks and uncertainties.
There can be no assurance that such statements will prove to be
accurate and actual results and future events could differ
materially from those anticipated in such statements. Technical
complications, which may arise, could prevent the prompt
implementation of any strategically significant plan(s) outlined
above.
Source:
Village Tea Company/Affinity Beverage Group
Contact:
info@villageteaco.com
/info@affnitybeveragegroup.com
Twitter: @villageteaco/@affinitybev
Instagram: @villageteaco/@affintybeverage
P.888.4061138
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