- Claire Ughetto appointed as
Senior Vice President of Operations, brings over 20 years of
experience in supply chain management, strategic planning, and
operational transformation to support the tremendous growth and
distribution expansion of TRUBARTM.
- Laura Freimane appointed Chief Financial Officer, brings over
14 years of experience in financial reporting, auditing,
compliance, and operational oversight to SBBC.
VANCOUVER, BC, Dec. 17,
2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or
the "Company") (TSXV: SBBC) (OTCQB: SBBCF) is pleased to announce
the appointment of Ms. Claire
Ughetto as Senior Vice President of Operations and Ms. Laura
Freimane, CPA as Chief Financial Officer ("CFO") effective as of
January 1, 2025.
Ms. Ughetto is a highly accomplished supply chain
executive with over 20 years of experience delivering strategic
impact through operational excellence, transformation programs, and
best practices. As the Senior Vice President of Operations, she
will be responsible for overseeing the end-to-end supply chain for
SBBC's flagship brand TRUBARTM to support the brand's
rapid growth and distribution expansion. Prior to joining SBBC, Ms.
Ughetto spent over five years at Kimberly-Clark, where she held
senior roles such as Senior Director, Global Supply Chain
Development and Senior Director of Supply Chain Strategy &
Transformation. In these positions, she led global supply chain
restructuring initiatives, established planning centers of
excellence, and implemented advanced analytics to optimize
inventory, reduce costs, and enhance customer service. Ms. Ughetto
has also held leadership roles at Wrigley and Mars, including as Global
Industrial Engineering Director and Global Customer Supply Chain
Director, where she drove major transformation programs and led
critical business processes. Ms. Ughetto holds a Bachelor's degree
in Industrial Engineering from the Georgia
Institute of Technology.
Ms. Freimane is an experienced CPA with a strong
background in financial reporting, auditing, and compliance. As
CFO, she will oversee the Company's financial strategy and
operations during a critical growth phase. Ms. Freimane has been
with VRG Capital since 2012. In her role at VRG, she has provided
operational oversight and financial accounting for the firm and its
portfolio companies. Her responsibilities have included supporting
mergers and acquisitions and interim leadership roles for several
VRG-owned businesses. Ms. Freimane is a Chartered Professional
Accountant and holds a Bachelor's degree in Business Management
from Riga Stradins University.
Ms. Freimane succeeds Mr. Brian Meadows who has decided to leave the
company at the end of the year to pursue opportunities on the West
Coast where he is based. The Board and management would like to
take this opportunity to thank Brian for his dedication and
significant contributions to SBBC and wish him all the best in his
future endeavours. Ms. Freimane and Mr. Meadows will work closely
over the next month to ensure a smooth transition of the CFO
responsibilities.
Kingsley Ward,
SBBC Chairman and CEO commented, "We are thrilled to welcome Claire
and Laura to the SBBC team in these key roles. Claire joins us in
this new operations leadership role at a critical time as we build
our team to meet the strong and growing demand for the
TRUBARTM in North
America and internationally. Meanwhile, I have worked
closely with Laura throughout her tenure at VRG and she has played
an instrumental role in the financial leadership of several of our
VRG portfolio companies."
Erica Groussman,
CEO of TRUBARTM added, "I want to recognize and thank
Brian for his contributions to building the TRUBARTM
brand over the last five years and for his service to SBBC,
especially over the last year as we completed a significant
restructuring of the business, secured new financing to support our
growth and enhanced our overall financial position. We wish Brian
the best in his future endeavours."
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international
omni-channel platform with a portfolio of diversified assets in the
rapidly growing plant-based, natural, and clean ingredient space.
The Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more information
on Simply Better Brands Corp., please visit: For more information
on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Cautionary Statement Regarding Forward-Looking
Information
Certain statements contained in this news
release constitute "forward-looking information" and
"forward-looking statements" (collectively, "forward-looking
statements") as such terms are defined under applicable Canadian
securities laws and are based on plans, expectations and estimates
of management at the date of this news release. Forward-looking
statements include, without limitation, the appointment of the
officers effective as of January 1,
2025, and statements with respect to the future business and
operations of the Company. The words "engaged in", "evaluating",
"continuing to", "is reviewing", "potential", "intend",
"anticipates", "believes", "aims", "plans", "expects" or variations
of such words and phrases or statements that certain future
conditions, actions, events or results "will", "may", "could",
"would", "should", "might" or "can", or negative versions thereof,
"occur", "continue" or "be achieved", and other similar
expressions, identify forward-looking statements. Forward-looking
statements are necessarily based upon management's perceptions of
historical trends, current conditions and expected future
developments, as well as a number of specific factors and
assumptions that, while considered reasonable by the Company as of
the date of such statements, are outside of the Company's control
and are inherently subject to significant business, economic and
competitive uncertainties and contingencies which could result in
the forward-looking statements ultimately being entirely or
partially incorrect or untrue. Forward-looking statements contained
in this news release are based on various assumptions, including,
but not limited to, the following: the ability of the Company to
achieve its growth and revenue strategies; the demand for the
Company's products; that the Company's financial condition and
development plans do not change as a result of unforeseen events;
the regulatory climate in which the Company operates; and the
Company's ability to execute on its business plans. Known and
unknown risk factors, many of which are beyond the control of the
Company, could cause the actual results of the Company to differ
materially from the results, performance, achievements, or
developments expressed or implied by such forward-looking
statements. Such risk factors include but are not limited to:
the impact of foreign exchange rates; pricing pressures; general
adverse economic, market and business conditions and those factors
which are discussed in the Company's annual information form for
the year ended December 31, 2023,
which is available under the Company's SEDAR+ profile at
www.sedarplus.com. The risk factors are not intended to represent a
complete list of the factors that could affect the Company, and the
reader is cautioned to consider these and other factors,
uncertainties, and potential events carefully and not to put undue
reliance on forward-looking statements. There can be no assurance
that forward-looking statements will prove to be accurate, as
actual results and future events could differ materially from those
anticipated in such statements.
Forward-looking statements are provided for the purpose of
providing information about management's expectations and plans
relating to the future. The Company disclaims any intention or
obligation to update or revise any forward-looking statements,
except to the extent required by applicable law. All of the
forward-looking statements contained in this news release are given
as of the date hereof and qualified by these cautionary
statements.
SOURCE Simply Better Brands Corp.