VANCOUVER, BC, July 4, 2024
/CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company")
(TSX Venture: SBBC) (OTCQB: SBBCF) today announced that it
continues to build momentum expanding its North American
distribution footprint for TRUBAR™ with the
addition of GNC, the global leader in health and wellness.
The launch of TRUBAR™ is now underway in more than
1,000 GNC retail locations across the U.S. and is available online
at gnc.com in three flavor varieties "Get in my belly, PB and
jelly", "Daydreaming about Donuts", and "Smother Fudger Peanut
Butter."
"GNC is an ideal retail partner for TRUBAR™ with its
mission to motivate and support people's desire to live well and
its focus on providing high quality, great tasting products to its
dedicated and loyal customers," said Erica Groussman, Co-Founder & Chief
Executive Officer of TRUBRANDS. "GNC is a trusted source for
consumers looking to engage with new brands and we couldn't be more
excited about the opportunity to introduce our clean ingredient,
delicious and nutritious protein bars to the GNC customer
base."
"At GNC, we are committed to offering our customers the most
innovative and high-quality products that support their health and
wellness goals," said Kevin
Maloberti, Vice President of Merchandising at GNC.
"Partnering with TRUBAR™ aligns perfectly with our
mission to bring our customers the best products that fit their
needs. We are thrilled to bring these unique, flavorful protein
bars to our shelves and online, ensuring our customers have access
to nutritious options that fit their lifestyle."
About Simply Better Brands Corp.
Simply Better Brands Corp. is an international omni-channel
platform with a portfolio of diversified assets in the rapidly
growing plant-based, natural, and clean ingredient space. The
Company targets informed, health-conscious Millennial and
Generation Z consumers with a focus on opportunities for expansion
into high-growth consumer product categories. For more information
on Simply Better Brands Corp., please visit: For more information
on Simply Better Brands Corp., please visit:
https://www.simplybetterbrands.com/investor-relations.
About GNC
GNC is a leading global health and wellness brand that provides
customers with a wide variety of science-based products and
solution services to live well. The brand touches consumers
worldwide by providing its products and services through
company-owned retail locations, domestic and international
franchise locations, digital commerce, and strong wholesale and
retail partnerships across the globe. GNC's diversified,
multi-channel business model has worldwide reach and a
well-recognized, trusted brand. By combining exceptional
innovation, product development capabilities, and an extensive
global distribution network, GNC manages a best-in-class product
portfolio. www.gnc.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute
"forward-looking information" and "forward looking statements" as
such terms are used in applicable Canadian securities laws.
Forward-looking statements and information are based on plans,
expectations and estimates of management at the date the
information is provided and are subject to certain factors and
assumptions, including, among others, that the Company's financial
condition and development plans do not change as a result of
unforeseen events, the regulatory climate in which the Company
operates, and the Company's ability to execute on its business
plans. Specifically, this news release contains forward-looking
statements relating to, but not limited to expansion plans for TRU
Brands products, and the success of the Company's marketing
efforts.
Forward-looking statements and information are subject to a
variety of risks and uncertainties and other factors that could
cause plans, estimates and actual results to vary materially from
those projected in such forward-looking statements and information.
Factors that could cause the forward-looking statements and
information in this news release to change or to be inaccurate
include, but are not limited to, the risk that any of the
assumptions referred to prove not to be valid or reliable, that
occurrences such as those referred to above are realized and result
in delays, or cessation in planned work, that the Company's
financial condition and development plans change, ability to obtain
necessary regulatory approvals for proposed transactions, as well
as the other risks and uncertainties applicable to the plant-based
food, clean ingredient skincare and plant-based wellness or
broader wellness industries and to the Company, and as set forth in
the Company's management's discussion and analysis available under
the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to
forward-looking statements in this news release has been provided
in order to provide shareholders and potential investors with a
more complete perspective on the Company's current and future
operations and such information may not be appropriate for other
purposes. There is no representation by the Company that actual
results achieved will be the same in whole or in part as those
referenced in the forward-looking statements and the Company does
not undertake any obligation to update publicly or to revise any of
the included forward-looking statements, whether as a result of new
information, future events or otherwise, except as may be required
by applicable securities law.
SOURCE Simply Better Brands Corp.