Users of Coolita-powered TV's Including
Panasonic, Croma and Thomson In India and Globally To Enjoy All QPlay+
Free Channels
Connected TV Growth in India Expected to Reach 45
Million Households in 2025*
MUMBAI, India and TORONTO, Oct. 26,
2023 /CNW/ - QYOU Media Inc., (TSXV: QYOU)
(OTCQB: QYOUF) a company operating in India and the United
States producing and distributing content created by social
media stars and digital content creators has announced a
significant expansion of its Connected TV distribution for QPlay+
and its featured channels via a partnership with Coolita, a leading
global smart TV+OS brand. As a part of this strategic alliance,
Coolita users in India and across
the globe, through their wide range of smart TV sets including
COOCA, METZ, Panasonic, Croma, Thomson and others, along with their
operating software Coolita, will have simple access to stream QYOU
Media India's growing portfolio of FAST channels - including
The Q, The Q Kahaniyan, Q GameX, Sadhguru TV, and Bollywood
Hungama Live on a free ad supported basis.
The Connected/Smart TV industry in both India and globally continues to grow at an
unprecedented rate with 9 out of 10 TV's sold in India last year being Smart TV's.** Ad
revenues globally in the Connected/Smart TV space have also
experienced a similar rapid rise driving $25.9 billion in revenue globally representing
a CAGR of 13.2% in 2023.*** As technology and entertainment
continue to evolve, this partnership ensures viewers get access to
high-quality, localized content, adding a new dimension to their
television viewing experience.
Coolita, known for its cutting-edge Coolita OS, is a trailblazer
in the global smart TV industry. An industry-leading large-screen
operating system, Coolita OS, consistently pushes the boundaries of
technology to deliver the finest audio-visual content and an
exceptional service experience to users worldwide. Operating in
over 80 countries across Southeast
Asia, the Middle East,
Africa, Europe, America, and beyond, Coolita's reach
is truly expansive. Notably, the company has successfully shipped
over 2 million large-screen devices running the Coolita system in
India, making it a household
name in the region.
Commenting on the strengthening of its connected TV presence in
India and across the globe,
Curt Marvis, CEO, QYOU Media, said,
"Our partnership with Coolita is another great milestone in our
mission to provide top-notch entertainment via CTV to viewers in
India and worldwide. This
collaboration allows us to further strengthen our digital presence
on connected TVs in India while
also offering our unique curated channels to a global audience. We
continue to view the CTV space as a strong area for growth in
India and beyond in the years
ahead."
*afaqs.com
**businessinsider.in
***insiderintelligence.com
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q and on connected TV, via channels Q
Kahaniyan, Q GameX, Q Comedistaan & Sadhguru TV, we curate,
produce and distribute premium content across television networks,
VOD and OTT platforms, mobile phones, smart TV's and app-based
platforms. In addition, QYOU has numerous additional content
destinations, apps and gaming platforms engaging over 125 million
Indian households weekly. Our influencer marketing company,
Chtrbox, has been a pioneer in India's creator economy, leveraging data to
connect brands to the right social media influencers.
QGamesMela is a recently launched casual gaming business
leveraging access to the large audience enjoyed by Q India
products. In the United States, we
power major film studios, game publishers and brands to create
content and market via creators and influencers. Founded and
created by industry veterans from Lionsgate, MTV, Disney and
Sony, QYOU Media's millennial and Gen Z-focused content reaches
more than one billion consumers around the world every month.
Experience our work at www.qyoumedia.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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SOURCE QYOU Media Inc.