Monetization Commences With Initial Q1
Orders From Airtel, Reckitt Benkiser, Britannia and SBS Biotech
Channel Achieves Record Rise in Channel
Ratings to 3.9 GRP
MUMBAI, India and
TORONTO, Jan. 21, 2021 /CNW/ - QYOU
Media (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India, the company's Hindi language youth
oriented channel now available in and on over 650 million homes and
devices in India, has commenced
its monetization efforts in early Q1 ad sales via initial orders
from leading national brands including Airtel, Reckitt Benkiser,
Britannia and SBS
Biotech. Having launched The Q India channel in
July 2017 and invested for three and
a half years in a strategy of programming the best digital and
social content in India and
achieving mass distribution across television, OTT and mobile
platforms, the company has embarked in 2021 on its monetization
phase with over $200K in new ad
insertion orders in the first two weeks of January.
Additional new campaigns are expected to launch throughout the
quarter.
In addition, since first becoming rated by BARC (Broadcast
Audience Research Council, the "Nielsen of India") in Week 10 2020 The Q India
cable and satellite television audience has grown exponentially to
over 22 million weekly viewers watching a record 73 minutes per
session. The 73 minutes of engagement (Time Spent
Viewing) grew from an initial time of 9 minutes in Week 10 2020 and
now outpaces the other closest youth oriented competitive channel
(MTV) by nearly 30 minutes per session. The growth for The
Q India since it became BARC rated less than one year ago makes
The Q India the fastest growing Hindi General Entertainment
channel in the country on satellite and cable television. BARC
ratings are only reflective of the cable and satellite television
distribution for the channel and do not include audience viewership
on digital and mobile distribution platforms which represent a
substantially larger audience footprint for the company.
![Week One 2021 BARC Ratings (CNW Group/QYOU Media Inc.) Week One 2021 BARC Ratings (CNW Group/QYOU Media Inc.)](https://mma.prnewswire.com/media/1424038/QYOU_Media_Inc__Q_India_Onboards_Ad_Partners.jpg)
Curt Marvis, CEO and Co-Founder
of The Q India commented, "For over three years we have held
firm on a three part strategy in India: (1) build the most relevant
channel for Young India with content from top social stars and
digital creators; (2) secure vast distribution across TV, OTT and
mobile platforms while growing a loyal engaged audience and (3)
monetize ever increasing viewership via advertising and influencer
marketing sales. With the tremendous momentum we have
achieved with respect to phases 1 and 2 of the strategy,
2021 marks the beginning of Phase 3 -
monetization - we are already seeing the benefits with the
onboarding of ads from premium brands. We expect 2021
to be a breakout year in India for
The Q."
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
650 million via 50 million television homes with partners including
TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via
platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho;
and 220 million users on mobile and digital platforms including
Snap, JioTV, Airtel Xstream, Amazon Fire TV and Chingari.
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theq.tv
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
SOURCE QYOU Media Inc.