Ratings Increase to 3 GRP Represents
Viewership Growth in 2020 of 2591% Creating India's Fastest Growing
Channel
MUMBAI, India and
TORONTO, Jan. 11, 2021 /CNW/ - QYOU
Media (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India, the company's Hindi language youth
oriented channel available in and on over 650 million homes and
devices in India, has closed 2020
[Week 52] with a record weekly ratings high of 3 GRP.
This represents 2591% growth for the channel in the year 2020 after
becoming a BARC (Broadcast Audience Research Council) rated channel
in calendar Week 10 of 2020. The measurement of GRP
(Gross Rating Points) by BARC combines actual viewer impressions
delivered with time spent viewing. During 2020 Time Spent Viewing
(TSV) has increased from 9 minutes per session to 64 minutes per
session in Week 52 moving The Q India to the top ranked
youth channel in engagement in the country. In addition, the
overall weekly audience viewership impressions in 2020 increased
from 639 thousand to over 17 million.
BARC, the "Nielsen of India",
and its ratings metrics {Gross Rating Points, Impressions and Time
Spent Viewing} are key performance indicators of current and future
performance and are among the most important and leading
measurements used to negotiate future ad sales. This growth has
occurred against stagnant or reduced levels of viewership for
several other youth channels in India, indicating a shift to The Q
India as a preferred channel. Competing youth channels
are owned by major media conglomerates including Viacom, Disney,
Times of India and Sony. The chart
below indicates the growth for The Q India in each key
category over 2020.
BARC Ratings 2020
|
Gross Rating
Points
|
Impressions'000
|
Average Time Spent
Viewing (Minutes)
|
% Change
W10'-52'
|
W10'20
|
W20'20
|
W30'20
|
W41'20
|
W52'20
|
W10'20
|
W20'20
|
W30'20
|
W41'20
|
W52'20
|
W10'20
|
W20'20
|
W30'20
|
W41'20
|
W52'20
|
Total
Change
|
The
Q
|
0.1
|
0.1
|
0.2
|
1.6
|
3.0
|
639
|
726
|
903
|
9,496
|
17,096
|
9
|
9
|
10
|
42
|
64
|
+2591%
|
MTV(Viacom)
|
5.8
|
9.4
|
9.2
|
5.9
|
5.0
|
33,212
|
53,972
|
53,302
|
34,227
|
28,595
|
32
|
57
|
51
|
39
|
38
|
-14%
|
Bindaas
(Disney)
|
2.8
|
5.3
|
6.2
|
5.7
|
7.6
|
16,253
|
30,733
|
36,023
|
33,030
|
43,934
|
18
|
26
|
30
|
29
|
40
|
+170%
|
Zoom (Times of
India)
|
6.5
|
7.6
|
7.4
|
5.6
|
6.3
|
37,285
|
44,047
|
42,575
|
32,560
|
36,322
|
28
|
30
|
28
|
25
|
30
|
-3%
|
Sony Pix (Sony
Corp)
|
0.3
|
0.6
|
0.6
|
0.5
|
0.6
|
1,957
|
3,458
|
3,177
|
3,137
|
3,499
|
30
|
44
|
45
|
48
|
62
|
+79%
|
Gross Rating Points: Growth from .1 in Week
10 to 2.96 rating in Week 52
Impressions: Growth from 639 Thousand in Week
10 to 17.1 Million in Week 52
Time Spent Viewing: Growth from 9 Minutes in Week
10 to 64 Minutes in Week 52
The Q India BARC ratings growth is reflective of the
cable and satellite television distribution for the channel and
does not include digital and mobile distribution platforms.
Television ad sales are an important component of revenue in 2021
for The Q India and management believes this strong
television viewership growth can be leveraged to drive increased
value for advertisers interested in launching integrated campaigns
across The Q India on emerging digital and mobile
platforms.
Curt Marvis, CEO and Co-Founder
of The QYOU Media commented, "We are thrilled with the spectacular
ratings growth achieved by The Q India in 2020. We are
optimistic that brands and agencies will take note and that this
will resonate with those wishing to reach the Young India audience.
Growing ad revenues in 2021 is our number one priority and nothing
will help deliver this more than a fast growing and loyal audience
that is making a daily habit of watching their favorite shows on
The Q India."
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
650 million via 50 million television homes with partners including
TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT users via
platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho;
and 220 million users on mobile and digital platforms including
Snap, JioTV, Airtel Xstream, Amazon Fire TV and Chingari.
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theq.tv
Join our shareholder chat group on Telegram:
http://t.me/QYOUMedia
SOURCE QYOU Media Inc.