Platforms Across Delhi, Maharashtra and Uttar
Pradesh Represent Targeted Households for Q Viewers Based on BARC
Data
MUMBAI and TORONTO,
Dec. 17, 2020 /CNW/ - QYOU
Media (TSXV: QYOU) (OTCQB: QYOUF) has announced
that The Q India has launched on nine new cable platforms
today across Delhi, Maharashtra
and Uttar Pradesh. These additional platforms have been
targeted to build viewership by matching audience demographic and
current viewership data provided by research from BARC (the
India equivalent of
Nielsen). In addition, the recently announced capability for
ad targeting on a cross platform and localized basis will be
deployed to maximize ad revenue. Each of these platforms are
in regions that have been producing surging viewership results
propelling The Q India from a ratings GRP (Gross Rating
Point) level of 0.2 in week 33 of 2020 to a GRP of 2.1 in week 47,
a growth rate of 950% over the last three months.
New cable platforms carrying The Q India channel
include:
Delhi: Star
Broadband Digital; Inspire Infratech
Maharashtra: Sangli Media Service; Home Cable
Mulund; Darpita; Pimpri Digital; Signet and SSS Digital
Uttar Pradesh: Net Vision/Technobile
Sunder Aaron, General Manager and Co-Founder of The Q
India commented, "While India has several very large
distributors in the cable and satellite business, to really succeed
it is also critical to be carried on the numerous smaller platforms
that cover key regions in the country. We are currently
focused on what is known as "HSM", the Hindi Speaking Market, made
up of over 525 Million people in India. We have been analyzing BARC data and
other research and have targeted a group of regional platforms that
we are confident will increase not only viewership but the value of
our advertisements for our brand partners. Today marks a big step
in that direction".
The Q India is an advertiser supported Hindi
language channel and VOD provider delivering hit digital
programming from social media stars and leading digital video
creators targeting Young Indian audiences. With a growing
library of over 800 programs, it now reaches an audience of over
650 million via 50 million television homes with partners
including TATA Sky, Airtel DTH & SitiNetworks; 380 million OTT
users via platforms including ShemarooMe, MX Player, ZEE5, and Dish
Watcho; and 220 million users on mobile and digital platforms
including Snap, JioTV, Airtel Xstream, Amazon Fire TV and
Chingari
About QYOU Media
QYOU Media operates in India
and the United States producing
and distributing content created by social media stars and digital
content creators. In India, we
curate, produce and distribute premium content including television
networks and VOD for cable and satellite television, OTT and mobile
platforms. In the United States,
we manage influencer marketing campaigns for major film studios and
brands. Founded and created by industry veterans from Lionsgate,
MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused
content reaches more than 650 million consumers around the
world. Experience our work at www.qyoumedia.com and
www.theqindia.com
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SOURCE QYOU Media Inc.