Roster of Diverse Influencers Adds Social
Reach of Over 15 Million
TORONTO, Sept. 7,
2023 /CNW/ - OverActive Media (TSXV: OAM) (OTCQB:
OAMCF) ("OverActive" or the "Company"), a global sports, media and
entertainment company for today's generation of fans,
unveiled its Content Creator Academy, a roster of 20 diverse
influencers that represent the Toronto Ultra, Toronto Defiant and
MAD Lions brands. The combined reach of the Company's new Content
Creator Academy is over 15 million across TikTok, Twitch, YouTube,
Twitter, Instagram, Facebook, and Trovo. A pillar of OverActive's
integrated marketing strategy, the ever-evolving Content Creator
Academy provides the Company's team brands and partners with
significant opportunities to connect with new audiences.
"OverActive's Content Creator Academy is our investment in the
creator space. We see value in building a robust network that can
benefit from each other to produce content that resonates in a
competitive environment," said Matt
McGlynn, Vice-President, Marketing and Brand, OverActive
Media. "Our fans are our priority, and creators allow us to share
engaging content with the community while growing our reach across
the most progressive social platforms."
"The recent Toronto Esports Strategy led by Ontario Creates
and the City of Toronto highlights
the importance of esports to local economies, including the need to
reverse the 'creator brain drain' in our key global markets. We
applaud the initiative taken by government stakeholders to better
understand how esports can be an economic pillar for the city and
the province," said Adam Adamou,
Co-Founder and Interim CEO, OverActive Media. "As an industry
leader, this initiative, paired with our strengths in production,
broadcasting and live events, reinforces our efforts to grow gaming
and esports content opportunities for creators."
OverActive continues to grow its audience reach. From 2021 to
2022, the Company achieved a 43% year-over-year increase in total
audience engagement, including significant growth on TikTok.
Toronto Ultra, the Company's professional Call of Duty League team,
surpassed 1 million followers across its social platforms earlier
this year. In launching its Content Creator Academy, the Company
will build on the strength of its existing audience by increasing
impressions and engagements in Canada and Spain.
The OverActive Content Creator Academy consists of the following
influencers:
Toronto
Ultra
|
Toronto
Defiant
|
MAD
Lions
|
Aerith
|
Fareeha
|
Alba
|
JesusCanSaveU
|
Shellbebop
|
Carolina
Kelsen
|
Maven
|
|
Criper
|
Merk
|
|
Flexz
|
Metaphor
|
|
Galgo
|
Nickool
|
|
Jairvil
|
Overgirl
|
|
Mahria
|
Royalize
|
|
Sugussusana
|
ZachDubs
|
|
Zyrpes
|
"Our roster of creators reflects our established global brand.
With a reach of over 15 million, they represent a meaningful
audience driver for OverActive and our partners," said Alyson Walker, Chief Commercial Officer,
OverActive Media. "Every professional esports league we're in is
unique, bringing with it their own communities and fans. We're
thrilled to make OverActive's Content Creator Academy official and
to kick things off with such a diverse group."
Check out OverActive's Content Creator Academy at
overactivemedia.com/content-creator-academy/ for the latest
roster news.
Cautionary Note Regarding
Forward-Looking Information
This press release contains statements which constitute
"forward-looking statements" and "forward-looking information"
within the meaning of applicable securities laws (collectively,
"forward-looking statements"), including statements regarding the
plans, intentions, beliefs and current expectations of OverActive
with respect to future business activities and operating
performance. Forward-looking statements are often identified by the
words "may", "would", "could", "should", "will", "intend", "plan",
"anticipate", "believe", "estimate", "expect" or similar
expressions and includes information regarding expectations for
other economic, business, and/or competitive factors.
Investors are cautioned that forward-looking statements are not
based on historical facts but instead OverActive management's
expectations, estimates or projections concerning future results or
events based on the opinions, assumptions and estimates of
management considered reasonable at the date the statements are
made. Although OverActive believes that the expectations reflected
in such forward-looking statements are reasonable, such statements
involve risks and uncertainties, and undue reliance should not be
placed thereon, as unknown or unpredictable factors could have
material adverse effects on future results, performance or
achievements of the OverActive. Among the key factors that could
cause actual results to differ materially from those projected in
the forward-looking statements are the following: changes in
general economic, business and political conditions, including
changes in the financial markets; changes in applicable laws and
regulations both locally and in foreign jurisdictions; compliance
with extensive government regulation; the risks and uncertainties
associated with foreign markets; and risk factors set out in
OverActive's annual information form for the year ended
December 31, 2021. These
forward-looking statements may be affected by risks and
uncertainties in the business of OverActive and general market
conditions, including COVID-19.
Should one or more of these risks or uncertainties materialize,
or should assumptions underlying the forward-looking statements
prove incorrect, actual results may vary materially from those
described herein as intended, planned, anticipated, believed,
estimated or expected. Although OverActive has attempted to
identify important risks, uncertainties and factors which could
cause actual results to differ materially, there may be others that
cause results not to be as anticipated, estimated or intended and
such changes could be material. OverActive does not intend, and
does not assume any obligation, to update the forward-looking
statements except as otherwise required by applicable law.
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is
headquartered in Toronto, Ontario,
with operations in Madrid, Spain
and Berlin, Germany. OverActive's
mandate is to build an integrated global company delivering sports,
media and entertainment products for today's generation of fans
with a focus on esports, videogames, content creation and
distribution, culture, and live and online events. OverActive owns
team franchises in professional esports leagues including (i) the
Overwatch League, operating as the Toronto Defiant, (ii) the Call
of Duty League, operating as the Toronto Ultra, and (iii) the
League of Legends European Championship ("LEC"), operating as the
MAD Lions. OverActive also leads OAM Live, an events arm that
produces both live and online events.
Neither the TSXV nor its Regulation Services Provider (as
that term is defined in the policies of the TSXV) accepts
responsibility for the adequacy or accuracy of this
release.
SOURCE OverActive Media