Lift & Co. and EY Canada to present early insights from consumer and budtender study into edibles
June 05 2019 - 7:30AM
Lift & Co. Corp. ("Lift & Co." or the "Company") (TSXV:
LIFT) (OTCQB: LFCOF) is excited to announce it’s conducting
research on consumer and budtender insights for cannabis edibles,
extracts and topicals with Ernst & Young Canada LLP (“EY”). A
summary of the findings will be presented on the main stage at the
Lift & Co. Cannabis Expo (the “Expo”) in Toronto on June 7th at
12:00 pm. The full paper will be available following the Expo.
With cannabis edibles, extracts and topicals anticipated to go
on sale within the next year, retailers and brands are preparing
themselves for an unprecedented wave of new products coming to the
market. The joint presentation by Lift & Co. and EY will help
brands and retailers understand consumers’ perceptions and
anticipate consumption behaviours.
Lift & Co. is able to provide unique consumer insights by
aggregating data across its proprietary consumer database at
lift.co and its budtender training platform CannSell. CannSell is
used by retailers in seven provinces and territories, and by 100%
of budtenders in Ontario, enabling Lift & Co. to tap into the
unique insights of frontline cannabis retail workers. Together
these data channels allow Lift & Co. to generate powerful
consumer centric business insights across the cannabis value
chain.
Research for the whitepaper on edibles, extracts and topicals
was conducted by surveying nearly 3,000 cannabis consumers and
canna-curious non-consumers as well as targeted retail budtenders
from across Canada through Lift & Co.’s platforms.
“There is a land grab opportunity for brands to strategically
position their edibles, extracts and topicals products and
influence cannabis consumers’ purchase decisions,” said Matei
Olaru, CEO for Lift & Co. “We have uncovered significant
differences between what the ‘canna-savvy’ experienced consumers
want from these new products and what the ‘canna-curious’
want.”
“Understanding what drives and inhibits cannabis consumption
will allow companies to make appropriate investment decisions now
in order to be more attractive to both consumers and non-consumers
once new products become available in the near future,” says Tim
MacDonald, EY Canada Strategy Cannabis Leader. “These insights will
help cannabis companies position themselves successfully for growth
locally, of course, but also help Canada build its mark as a leader
in a budding global industry.”
Tickets to the Lift & Co. Cannabis Business Conference and
Expo Toronto 2019 can be purchased at
https://liftexpo.ca/toronto19/tickets/. To sign up to receive
notice when the whitepaper is available please sign up here.
About Lift & Co.Lift & Co. (TSXV: LIFT)
(OTCQB: LFCOF) is a publicly traded technology company modernizing
the cannabis industry.
Forward-looking statements
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
Although the Company has attempted to identify important factors
that could cause actual results, performance or achievements to
differ materially from those contained in the forward-looking
statements, there can be other factors that cause results,
performance or achievements not to be as anticipated, estimated or
intended.
There can be no assurance that such forward-looking statements
will prove to be accurate or that management's expectations or
estimates of future developments, circumstances or results will
materialize. Accordingly, readers should not place undue reliance
on forward-looking statements. The forward-looking statements in
this news release are made as of the date of this release. The
Company disclaims any intention or obligation to update or revise
such information, except as required by applicable law, and the
Company does not assume any liability for disclosure relating to
any other company mentioned herein.
SOURCE Lift & Co. Corp.
For further information:Lift & Co.Sara
McMillen, Director Communications and Government Relations, Lift
& Co.smcmillen@lift.co1-416-220-9536
Nikki Laoutaris, Communications Manager, Lift & Co.
nlaoutaris@lift.co1-647-464-0148
Investor Relations:Thesis CapitalPrit Singh, 905-510-7636,
psingh@thesiscapital.ca
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