Lifeist's Mikra Introduces Innovative New Mental Health Product and Provides Corporate Update
September 26 2023 - 7:00AM
Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV:
LFST) (FRANKFURT: M5B) (OTCMKTS: LFSWF), a health-tech
company that leverages advancements in science and technology to
build breakthrough ventures that transform human wellness, is
pleased to provide a corporate update for its U.S. biosciences
subsidiary Mikra Cellular Sciences Inc. (“Mikra”) including the
development of a new and proprietary supplement aimed at supporting
the mental health issue of anxiety. Mikra is pushing biosciences
beyond the expected with the belief it is possible to add more
valuable, enjoyable years to your life through rebuilding and
protecting your cellular health.
"We are pleased to share an update on the
continued progress of our U.S. biosciences subsidiary, Mikra
Cellular Sciences Inc.,” said Meni Morim, CEO of Lifeist. “Mikra's
mission is to enhance vigorous lifespan and well-being by focusing
on cellular health. Toward that goal, we have developed a new
supplement to help support mental wellness, a pressing global
concern. We are building off the success of our flagship product,
CELLF which utilizes bioactive compounds to impact various bodily
systems, reflecting our commitment to evidence-backed innovation.
CELLF's availability on Amazon marks a significant expansion of
distribution channels, with initial sales showing promising growth.
We look forward to sharing more details about our new mental health
product as we work to finalize the lab formulation in the 4th
quarter.”
After the successful launch of CELLF and its
improved version CELLF v1.2, a cellular health nutraceutical gel
formulated with bioactive compounds to positively impact your
brain, heart, skin and muscular systems, Mikra is dedicated to
unveiling innovative products that add healthy, active, and
high-quality years to one’s life. It is currently in the
formulation finalization phase of achieving a proprietary
supplement aimed at supporting mental health among those who
wrestle with anxiety. This initiative is in direct response to the
growing worldwide emphasis on mental well-being and the “quiet
epidemic” of anxiety among young adults, caused by the
unprecedented pressures of life in the 21st century which have
brought mental health to the forefront.1 Mikra is committed to
leading the way in exploring natural supplements to help support
our customers in their journey, without the adverse side effects of
harsh and habit-forming pharmaceutical interventions.
Earlier this year marked the official debut of
Mikra’s nutraceutical products for purchase on Mikra’s Amazon
storefront. The availability of Mikra’s first two products on the
leading e-commerce site marks a significant advancement in
distribution for Mikra’s products, which until now have been
available for sale exclusively through its direct-to-consumer
website, wearemikra.com. Consumers can purchase CELLF on Amazon in
the United States and RESCUE in both the United States and Canada
with both products eligible for Amazon Prime free shipping
benefits.
Mikra is also working closely with major
partners to refine marketing strategies, packaging, and display
designs, with the future goal of making a more significant impact
in both online and retail stores.
1 Population Mental Health in the 21st
Century: Time to Act - PMC (nih.gov)
About Lifeist Wellness Inc.
Sitting at the forefront of the post-pandemic
wellness revolution, Lifeist leverages advancements in science and
technology to build breakthrough companies that transform human
wellness. Portfolio business units include: CannMart, which
operates a B2B wholesale distribution business facilitating
recreational cannabis sales to Canadian provincial government
control boards including for CannMart Labs, a BHO extraction
facility producing high margin cannabis 2.0 products; Australian
Vapes, one of Australia’s largest online retailers of vaporizers
and accessories; and Mikra, a biosciences and consumer wellness
company developing and selling innovative therapies for cellular
health.
Information on Lifeist and its businesses can be
accessed through the links below: www.lifeist.com
https://cannmart.com https://www.roilty.co https://wearemikra.com/
www.australianvaporizers.com.au
Contact: Meni MorimCEOLifeist
Wellness Inc.Ph: 647-362-0390 Email: ir@lifeist.com
Neither the TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release or has in any way approved
or disapproved of the contents of this press release.
Forward Looking Information
This news release contains “forward-looking
information” within the meaning of applicable securities laws. All
statements contained herein that are not historical in nature
contain forward-looking information. Forward-looking information
can be identified by words or phrases such as “may”, “expect”,
“likely”, “should”, “would”, “plan”, “anticipate”, “intend”,
“potential”, “proposed”, “estimate”, “believe” or the negative of
these terms, or other similar words, expressions and grammatical
variations thereof, or statements that certain events or conditions
“may” or “will” happen.
The forward-looking information contained
herein, including, without limitation, statements related to the
anticipated formulation of Mikra’s new mental health product and
expectations relating to Mikra’s future introduction of new
products, are made as of the date of this news release and are
based on assumptions management believed to be reasonable at the
time such statements were made, including without limitation,
expectations that the development and formulation finalization
process of Mikra’s new mental health product is successfully
completed as anticipated, its expectation that the nutraceutical
market will develop as currently anticipated, the nutraceutical
market will continue to be a multi-billion dollar high-margin
market, the introduction of new products and brands will generate
additional revenue, expectations that CELLF, RESCUE and other new
cellular health products to be developed by Mikra will gain market
acceptance along with the expansion of the market for nutraceutical
products, as well as other considerations that are believed to be
appropriate in the circumstances . While we consider these
assumptions to be reasonable based on information currently
available to management, there is no assurance that such
expectations will prove to be correct. By its nature,
forward-looking information is subject to inherent risks and
uncertainties that may be general or specific and which give rise
to the possibility that expectations, forecasts, predictions,
projections or conclusions will not prove to be accurate, that
assumptions may not be correct, and that objectives, strategic
goals and priorities will not be achieved. A variety of factors,
including known and unknown risks, many of which are beyond our
control, could cause actual results to differ materially from the
forward-looking information in this news release. Such factors
include, without limitation: the failure to successfully develop
Mikra’s new mental health product as anticipated and in a timely
manner, the inability of the Company to develop Mikra’s business as
anticipated, unanticipated changes to current regulations that
would adversely impact Mikra’s business, unforeseen developments
that would delay Mikra’s ability to sell newly developed
nutraceutical products, the risk that the expected demand for
nutraceutical products in general and those of Mikra in particular
does not develop as anticipated and risks relating to the Company’s
ability to execute its business strategy and the benefits
realizable therefrom. Additional risk factors can also be found in
the Company’s current MD&A filed under the Company’s SEDAR
profile at www.sedar.com. Readers are cautioned not to put undue
reliance on forward-looking information. The Company undertakes no
obligation to update or revise any forward-looking information,
whether as a result of new information, future events or otherwise,
except as required by applicable law. Forward-looking statements
contained in this news release are expressly qualified by this
cautionary statement.
Source: Lifeist Wellness Inc.
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