FUT The Futura Loyalty Group Inc.

The Futura Loyalty Group Inc. (TSX VENTURE:FUT) ("Futura" or the "Company")
announced today that it is continuing discussions with various debtholders
relating to the conversion of their debt into shares in the capital of the
Company or in some cases, extension of the maturity dates of their debt.
Discussions are ongoing, however, as at September 10, 2012, debtholders holding
a principal amount of $1,972,000 of the Company's total principal amount
outstanding of $5,143,590 have agreed to convert their debt into shares in the
capital of the Company subject to the Company completing a consolidation of its
shares which was approved by shareholders at the Company's most recent
shareholder meeting. There is no assurance that such consolidation will be
completed and the board of directors has no current intention to effect a
consolidation. The board of directors will determine the timing or necessity of
a consolidation based on its ongoing fundraising efforts and market conditions
and any consolidation will be subject to receiving any required regulatory
approvals at the time of such proposed consolidation. The Company is in
discussions with subordinated debtholders holding a principal amount of $471,463
and having a maturity of August 31, 2012, but no arrangements have been made as
of the date hereof. Futura will keep shareholders apprised of new developments
relating to these matters as negotiations are settled. 


About The Futura Loyalty Group

The Futura Loyalty Group Inc. is an industry-leading provider of integrated and
stand-alone loyalty solutions for Canadian and American businesses. The company
offers a comprehensive suite of loyalty products and services including access
to Aeroplan in Canada and four top frequent flyer programs in the United States.
Futura also develops custom programs for companies wishing to develop
proprietary loyalty solutions. Futura's loyalty services include member account
set up, management and reward redemption platform, a web-based program
transaction reporting interface for merchants, a robust offer management system,
retail POS Integration for card swipe issuance, loyalty analytics and a
proprietary web based reward issuance solution. For more information regarding
The Futura Loyalty Group, visit www.tflg.ca or www.futuraloyaltygroup.com.


Forward-Looking Information 

This news release includes certain forward-looking information that is based
upon current expectations, which involve risks and uncertainties associated with
our business and the environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be deemed to be
forward-looking information, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", "will", "may",
"should", "could", and similar expressions to the extent they relate to the
Company or its management. The forward looking information is not historical
facts, but reflects the Company's current expectations regarding future results
or events. Forward-looking information is subject to a number of risks,
uncertainties and assumptions that may cause the actual results of the Company
to differ materially from those discussed in the forward-looking information,
and even if such actual results are realized or substantially realized, there
can be no assurance that they will have the expected consequences to, or effects
on the Company. Factors that could cause actual results or events to differ
materially from current expectations include, among other things, changes in
general economic and market conditions; changes to regulations affecting the
Company's activities; level of merchant participation in the Company's programs;
uncertainties relating to the availability and costs of financing needed in the
future; and other factors, including without limitation, those listed under
"Economic Dependence" and "Risks and Uncertainties" in MD&A for the three and
twelve month periods ended December 31, 2011.

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