The Flowr Corporation Announces its BC Black Cherry wins the Highlife Cannabis Cup
May 25 2021 - 5:30PM
The Flowr Corporation (TSX.V: FLWR; OTC: FLWPF)
(“
Flowr” or the “
Company”) is
pleased to announced that its latest strain, BC Black Cherry, won
the top award at the Highlife Cannabis Cup. The Highlife Cannabis
Cup, which was organized by Sessions Enterprises, host and creators
of ‘The Highlife’, is the first of its kind in Canada and featured
three micro-cultivators and three licensed producers.
“We are really honoured to have been asked to
participate and even more proud to have taken the top spot at the
Highlife Cannabis Cup. This win against micro-growers and other
premium producers illustrates our ability to grow high end
cannabis,” commented Darryl Brooker, Chief Executive Officer of the
Company. “Being able to garner accolades from top budtenders and
cannabis connoisseurs is very important for us. At Flowr, we don’t
see our competition being simply other licensed producers, but also
the legacy market growers. In order for us to succeed long-term, we
need to be able to grow quad level product and capture the full
available market of consumers. Flowr’s BC Black Cherry placed first
overall in a category with products that were higher in THC and an
organic offering and our win illustrates that high THC alone is not
the only characteristic that matters to consumers. At Flowr, we
believe in non-irradiated product and the right combination of THC,
terpenes and grow practices to provide overall jar appeal and the
best experience for our consumers.”
“The Highlife Cannabis Cup is a way to bring fun
back into the cannabis industry, engage with consumers and
highlight premium products,” commented Jamie Norrish, Founder and
CEO of Sessions. “The competition will showcase the companies and
brands that have been able to supply high quality products and will
help to educate consumers about what makes a premium product and
the quality now available in the legal industry in a fresh and
entertaining way.”
“This win for BC Black Cherry follows on the
success last year when Flowr’s flagship strain, BC Pink Kush, was
named top indica, dried flower in Canada by KIND magazine,”
commented Tom Flow, Co-Founder and Interim Chief Operating Officer
of Flowr. “We are excited to build on this with the launch of our
upcoming strains, which we expect in the second half of this
year.”
About The Flowr Corporation
The Flowr Corporation is a Toronto-headquartered
cannabis company with operations in Canada, Europe, and Australia.
Its Canadian operating campus, located in Kelowna, BC, includes a
purpose-built, GMP-designed indoor cultivation facility; an outdoor
and greenhouse cultivation site; and a state-of-the-art R&D
facility. From this campus, Flowr produces recreational and
medicinal products. Internationally, Flowr intends to service the
global medical cannabis market through its subsidiary Holigen
Holdings Limited, which has a license for cannabis cultivation in
Portugal and operates a GMP licensed facility in Portugal. In 2020,
Flowr’s BC Pink Kush was recognized as the top indica strain in
Canada by KIND magazine.
Flowr aims to support improving outcomes through
responsible cannabis use and, as an established expert in cannabis
cultivation, strives to be the brand of choice for consumers and
patients seeking the highest-quality craftsmanship and product
consistency across a portfolio of differentiated cannabis
products.
For more information, please visit flowrcorp.com
or follow Flowr on Twitter: @FlowrCanada and LinkedIn: The Flowr
Corporation
On behalf of The Flowr Corporation:Irina
HossuChief Financial Officer
CONTACT INFORMATION:
INVESTORS & MEDIA:Irina Hossu, Chief Financial
OfficerIrina.hossu@flowr.ca
Forward-Looking Information and Statements
This press release contains “forward-looking
information” within the meaning of Canadian securities laws, which
may include but is not limited to statements made concerning: the
implementation of innovative new glass jars for the Company’s dried
flower products, and the impact thereof on Flowr’s product
positioning; and high THC cultivar launches and the timing and
formats thereof. Often, but not always, forward-looking information
can be identified by the use of words such as “plans”, “is
expected”, “expects”, “scheduled”, “intends”, “contemplates”,
“anticipates”, “believes”, “proposes” or variations (including
negative and grammatical variations) of such words and phrases, or
state that certain actions, events or results “may”, “could”,
“would”, “might” or “will” be taken, occur or be achieved. Such
information and statements are based on the current expectations of
Flowr’s management and are based on assumptions and subject to
risks and uncertainties. Although Flowr’s management believes that
the assumptions underlying such information and statements are
reasonable, they may prove to be incorrect. The forward-looking
events and circumstances discussed in this press release may not
occur by certain specified dates or at all and could differ
materially as a result of known and unknown risk factors and
uncertainties affecting Flowr, including risks relating to: general
economic and stock market conditions; adverse industry events; loss
of markets; future legislative and regulatory developments in
Canada and elsewhere; the cannabis industry in Canada generally;
the ability of Flowr to implement its business strategies; Flowr’s
inability to produce or sell premium quality cannabis, risks and
uncertainties detailed from time to time in Flowr’s filings with
the Canadian Securities Administrators; the Company’s inability to
raise capital or have the liquidity to operate or advance its
strategic initiatives and many other factors beyond the control of
Flowr.
Although Flowr has attempted to identify
important factors that could cause actual actions, events or
results to differ materially from those described in
forward-looking information or statements, there may be other
factors that cause actions, events or results to differ from those
anticipated, estimated or intended. No forward-looking information
or statement can be guaranteed. Except as required by applicable
securities laws, forward-looking information and statements speak
only as of the date on which they are made and Flowr undertakes no
obligation to publicly update or revise any forward-looking
information or statements, whether as a result of new information,
future events or otherwise. When considering such forward-looking
information and statements, readers should keep in mind the risk
factors and other cautionary statements in Flowr’s Annual
Information Form dated April 28, 2021 (the “AIF”)
and filed with the applicable securities regulatory authorities in
Canada. The risk factors and other factors noted in the AIF could
cause actual events or results to differ materially from those
described in any forward-looking information or statements.
Neither TSX Venture Exchange nor its Regulation
Services Provider (as that term is defined in policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
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