Enthusiast Gaming Holdings Inc. (“
Enthusiast
Gaming” or the “
Company”) (TSX:
EGLX)(OTCQB: ENGMF)(FSE: 2AV) is pleased to announce that it has
signed an exclusive advertising representation agreement with
Fextralife, a video game news resource and gaming hub focused on
the RPG genre as well as innovative games.
Fextralife is a leading gaming content platform
dedicated to sharing detailed game mechanics, information, news,
previews, reviews, articles and guides from its team of
contributors engaged on its blog and social forums. With a team of
dedicated journalists and over 73,000 editors, the community
connects 5 million users with each other across video, social and
news content in streams, YouTube, wikis, forums and chats.
Currently, Fextralife generates over 60 million views every month
which contributes to an overall increase to Enthusiast Gaming’s
total monthly site viewership of approximately 10%.
With the recent addition of Fextralife and MC
PEDL, coupled with sustained organic growth, the Enthusiast Gaming
media network now reaches 160 million avid gamers globally every
month. Now more than ever, communities and social connections are
extremely important, and Enthusiast Gaming is committed to building
the world’s largest network of communities for gaming and esports
fans to provide a platform for meaningful social engagements.
As of March 23, 2020, Enthusiast Gaming has seen
an average increase in engagement of approximately 20% across its
entire network, with some of the larger, more predominant
properties reaching upwards of 40% increase in views compared to
the week before. The Company will continue to monitor the increased
engagement as a result of gamers spending more time at home in
recent weeks.
Luminosity Signs Pro Fortnite
Player
Enthusiast Gaming is also excited to announce it
has signed professional Fortnite player and content creator, Harley
"mrfreshasian" Campbell or
"Fresh" to Luminosity Gaming
(“Luminosity”), the Company’s esports division. As
part of Team Luminosity, Fresh will join a team of gaming and
esports influencers and content creators, and will provide
exclusive gaming content and streaming under the Luminosity banner.
Currently, Fresh has a social following of 6.4 million gaming fans
and his content has been viewed over 450,000,000 times on
YouTube.
Menashe Kestenbaum, President and
Founder of Enthusiast Gaming commented, “We are excited to
welcome the Fextralife community into our media network of 100
websites and 900 YouTube channels. Adding significant communities
like Fextralife and earlier this month, MC PEDL, validates our
business model and reinforces the value that Enthusiast adds. We
are also excited to welcome mrfreshasian to Team Luminosity. Fresh
brings his own community of esports fans to the Luminosity network
and we look forward to working together to grow that community and
provide unique content under the Luminosity banner.” He continued,
“During these times where people are being asked to stay home and
self-isolate, Enthusiast Gaming is committed to providing a
platform for communities to connect, socialize and support each
other. We have seen a significant increase in traffic across our
network over the last couple of weeks which proves the power of
gaming as a social network.”
About Enthusiast Gaming
Enthusiast Gaming (TSX: EGLX)(OTCQB: ENGMF)(FSE:
2AV) is building the world’s largest network of communities for
gamers and esports fans. Already the largest gaming network in
North America and the United Kingdom, the Company’s business is
comprised of three main pillars: Media, Events and Esports.
Enthusiast Gaming’s digital media platform includes approximately
100 gaming related websites and 900 YouTube channels which
collectively reach 160 million visitors monthly. The media network
generates over 30 billion ad requests and over 1 billion page views
per month. Enthusiast’s esports division, Luminosity Gaming, is a
leading global esports franchise that consists of 7 professional
esports teams under ownership and management, including the
Vancouver Titans Overwatch team and the Seattle Surge Call of Duty
team. Collectively, the integrated ecosystem reaches over 200
million gaming enthusiasts on a monthly basis. Enthusiast Gaming’s
event business owns and operates Canada’s largest gaming expo,
Enthusiast Gaming Live Expo, EGLX, (eglx.com) and the largest
mobile gaming event in Europe, Pocket Gamer Connects. For more
information on the Company visit www.enthusiastgaming.com. For more
information on Luminosity Gaming visit luminosity.gg.
For further information:
Enthusiast Gaming Contact: Alex Macdonald, CFO, 416.623.9326
INVESTOR RELATIONS CONTACT:
Julia BeckerHead, Investor Relations &
Marketing (604) 785-0850 jbecker@enthusiastgaming.com
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Such
information may involve, but is not limited to, comments with
respect to strategies, expectations, planned operations and future
actions of the Company. Often, but not always, forward-looking
information can be identified by the use of words such as "plans",
"expects", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates", or "believes" or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results "may", "could", "would", "might" or
"will" (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking information is based on
currently available competitive, financial and economic data and
operating plans, strategies or beliefs as of the date of this news
release, but involve known and unknown risks, uncertainties,
assumptions and other factors that may cause the actual results,
performance or achievements of Enthusiast to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking information. Such
factors may be based on information currently available to
Enthusiast, including information obtained from third-party
industry analysts and other third-party sources, and are based on
management's current expectations or beliefs regarding future
growth, results of operations, future capital (including the
amount, nature and sources of funding thereof) and expenditures.
Any and all forward-looking information contained in this press
release is expressly qualified by this cautionary statement.
Trading in the securities of the Company should be considered
highly speculative.
Neither the TSX Exchange nor its Regulation Services Provider
(as that term is defined in the policies of the TSX Exchange)
accepts responsibility for the adequacy or accuracy of this
release.
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