the rest by Sleep
Country introduces discerning customers to the
world's most exquisite bespoke sleep collection with its new store
in Yorkdale Shopping Centre
TORONTO, Nov. 21,
2023 /CNW/ - Sophisticated, and elegant with an
exclusive and carefully curated selection of only the finest in
sleep offerings, the rest, brings almost 30 years of sleep
expertise to its first concept store at Yorkdale Shopping Centre.
For those who dream of enveloping themselves in pure luxury, the
rest is set to open on November 21,
2023.
The new ultra-premium concept will offer customers with a
discerning taste for the finer things in life, a collection of
luxurious, hand-crafted and exclusive products. The 2,100 square
foot retail boutique will immerse customers with a bespoke shopping
experience providing them with the utmost personal care and
guidance to find their absolute best rest.
"Our new brand, the rest, will redefine luxury and sleep for
those who know a good night's sleep is priceless," said
Stewart Schaefer, President and CEO,
Sleep Country. "From the moment you walk in the door, customers
will be transported by the sheer luxury we have carefully curated.
Our team has been focused on getting every little detail right
within the collection - meticulously selecting the world's most
exquisite materials, artisanal designs, and sophisticated
technology for our discerning customer – these beds are a work of
art."
Exclusive products, curated collections. With a selection
of hand-crafted products only available at the rest, customers will
be able to choose from the world's most luxurious mattresses.
Across the curated collection, many of the mattresses are hand
tufted and made from the highest-quality materials, including
horsehair, with its natural antibacterial properties, soft durable
Joma wool, moisture-wicking Alpaca, and Cashmere.
Works of art, the finest attention to detail. Beyond
mattresses, the rest's sleep concierge will help customers choose
the perfect bed and accessories from a finely curated selection of
ultra-premium quality brands. From SFERRA's Italian master crafted
bedding collections to personalized duvets, the rest will allow
customers to truly tailor their at-home sleep experience.
"Yorkdale Shopping Centre is known for embracing innovation,
luxury and style, and provides an elevated consumer experience you
can't get anywhere else," said Robert
Horst, Vice President, Retail, Oxford Properties. "The rest
is a first-to-market concept at Yorkdale that complements our
exclusive range of luxury home décor retailers. We're delighted to
welcome the rest among the new brands opening at Yorkdale this
year."
White glove, concierge service. Located in Canada's
premier shopping centre, the rest's first store will be just steps
from the largest collection of global prestige brands available in
the country. In keeping with discerning expectations, from the
moment a customer interacts with the brand, the rest will deliver a
tailored, personal service, providing guidance and care in helping
customers find their absolute best rest.
The rest's luxury sleep experience is expected to be rolled
out in other key markets across the country.
For more information about the rest, please visit
www.therest.ca.
About Sleep Country
Sleep Country is Canada's leading specialty sleep retailer with
a purpose to transform lives by awakening Canadians to the power of
sleep. Sleep Country operates under the retailer banners; Sleep
Country Canada, Dormez-vous, Endy, Silk & Snow, Hush and most
recently acquired, Casper Canada.
The Company has omnichannel and eCommerce operations, including 300
corporate-owned stores and 19 warehouses across Canada. Recognized
as one of Canada's Most Admired Corporate Cultures in 2022 by
Waterstone Human Capital, Sleep Country is committed to building a
company culture of inclusion and diversity where differences are
embraced and valued. The Company actively invests in its sleep
ecosystem, innovative products, world-class customer experience,
communities and its people. For more information about Sleep
Country, please visit ir.sleepcountry.ca.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations